In September, when the prices of some models of LeTV Super TVs increased, consumers complained about LeTV's special interest, and fans of other TV brands were also worried about whether they would increase prices. At the time, Wang Chuan, the helm of Xiaomi TV, also vowed to guarantee that Xiaomi TV will not raise prices, pressure it to carry it, and will not fall on the shoulders of consumers.
Specific price increase: Xiaomi TV 3S 48-inch secretly rose by 300 yuan, 55-inch also rose by 200 yuan, hit his face fiercely.
Various rice noodles complained: "New Year's Day was waiting for a promotional price cut, but it was waiting for a price increase?" As a result, the original order was cancelled, choose another TV brand or continue to wait and see.
Just over a month ago, another Internet TV manufacturer LeTV, which once advocated "hardware free", also announced a price increase for some TVs. On November 21, LeTV released a statement announcing that some TVs will increase prices by 100 to 300 yuan. It was after the price of some LeTV Super TVs increased by RMB 100-200 in September, the price of LeTV TV increased again.
Xiaomi TV may be affected by the decline in sales
In fact, it is reasonable to raise the price. After all, the merchants are not charitable. However, do businesses have to make up for their profit loss from the TV selling price? After LeTV raised the selling price before, it had a certain degree of influence on TV sales. Now that Xiaomi has secretly raised prices, it is inevitable to affect sales. After a senior product reviewer released the news of the price increase of Xiaomi TV, the user comments below are all negative comments without exception. At the same time, the post on Xiaomi TV is also a criticism. It is conceivable how this will affect the sales of Xiaomi TV.
Reasons for price increase
With the increase in the cost of raw materials, the increase in logistics costs and the rise in labor costs, almost all home appliances are rising in price for a time. Recently, the price of TV panels has increased significantly, which has caused a considerable increase in the cost of TVs. The pressure on manufacturers such as LeTV and Xiaomi to take the "cost-effective" route has increased dramatically.
Conclusion
Another smart TV giant, Kukai. Today, when both LeTV and Xiaomi TV have increased their prices, the prices of Kukai TV are still strong. Not only that, various promotional activities were held on New Year's Day to give consumers sufficient discounts.
Now that the competition for smart TVs is fierce, what manufacturers have to do is not to think about how to get more profits, but to focus on how to make consumers more suitable. When consumers feel that the products are worth buying, profits will naturally come. The deliberate pursuit of profits will only make your market smaller and smaller; the other is that manufacturers should make reasonable and effective explanations of price increases, and raise prices without saying anything. Is this going to take off? (Of course, this only represents Xiaobian's personal suggestion!)
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