According to a report by the Japanese Kyodo News Agency on December 14, Toshiba and the Western Digital Corporation (WD) announced on the 13th that they will reach a settlement. The litigation status surrounding the sale of Toshiba Memory (Tokyo), a Toshiba semiconductor subsidiary, will be withdrawn. Toshiba Memory carries out storage media flash memory business that supports the prosperity of the semiconductor market. In order to catch up with South Korea’s Samsung Electronics, which has the highest market share, and prioritize the expansion of revenue, the two sides have chosen to maintain a cooperative relationship.
According to statistics of the global semiconductor market by industry groups, semiconductor sales in 2017 increased by 20.6% over the previous year, reaching a record high of US$4,086 billion. The exchange rate conversion based on this group is approximately 45.61 trillion yen (approximately 2.66 trillion yuan). The role of traction is strong demand for flash memory, and sales are expected to increase in 2018. With the popularity of artificial intelligence (AI) and the Internet of Things (IoT), the demand for flash memory is increasing dramatically.
Manufacturers of semiconductor manufacturing equipment are extremely busy due to the influx of orders. For this reason, Toshiba decided to advance some of the production facilities of the semiconductor plant (Yokkaichi City, Mie Prefecture) originally planned for 2018, to 2017. Toshiba said to Western Digital that if it does not agree to reconciliation, it will decide to invest alone and not provide the most advanced flash memory, eventually forcing Western Digital to make concessions. The prosperity of the semiconductor market puts Toshiba in a good position for negotiations.
According to the British survey company, Toshiba’s share of the flash memory market in 2016 was 19.3%, ranking second. The first Samsung Electronics is 35.2%. It also plans to invest heavily in factories in South Korea and China to further distance. Toshiba and Western Digital stressed in the statement that they will "further strengthen cooperation in flash memory business," but may continue to face fierce competition in the future.
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