In the fourth quarter of 2015, China’s smartphone shipments reached 110 million

DIGITIMES Research, a market research organization, visited the smart phone supply chain in mainland China in December 2015. After analyzing the industry and market information, it found that in the fourth quarter of 2015, China Mobile continued to offer discounts to encourage 2G users to upgrade directly to 4G. China's overall 4G/3G subscribers increased by 54.5 million, maintaining a growth rate of more than 50 million in a single season.

Sales of low-end 4G models for entry and low prices continue to increase, coupled with the launch of high-end and mid-to-high-end products by international brands such as Apple and Chinese players such as Huawei to attract existing smartphone users. In the fourth quarter of 2015, the shipment volume of smart phones in the Chinese market increased by 11.5% to reach 119 million.

In terms of the proportion of shipments in the Chinese market in the fourth quarter, the top apples opened up the gap with other players by 19.1%; Xiaomi (Xiaomi), Huawei, BBK and Oppo were separated by two to five, Samsung (Samsung) ) slipped to the sixth; Meizu (Meizu) accounted for 5%, ranking seventh; Lenovo (Zenovo) and ZTE (ZTE), which used to be in the first place in China's domestic market, sales are still not improving, and market share continues to fall. It is only slightly above 2%.

Looking forward to the first quarter of 2016, due to the competition of Chinese and international brands in the fourth quarter of 2015, the new products of low price, medium price and high price will be widely distributed. The first quarter will need to digest a part of the accumulated stock, DIGITIMES Research estimates In the first quarter, the shipments of smart phones in the Chinese market will decline by more than 20%, and the annual increase will be slightly less than 5%.