The arrival of the Internet has brought a big impact on the traditional store economy. The speed at which physical stores are laid off is accelerated. It is estimated that many physical stores are secretly complaining about Ma Yun Alibaba. Many physical stores are not going to survive.
In the past 10 years, e-commerce has developed rapidly, but the experience of offline consumption has not changed much. The process of consumers buying clothes in stores is not fundamentally different from that of thousands of years ago, but at most, offline payments have been introduced.
Xiaobai Wall hopes to bring some changes to the existing shopping model. Through AR technology, combined with the real scene, more consumer information will be displayed on the mobile phone screen in virtual reality. This information will include dressing, discounts, merchandise details, virtual store decorations, and more. If Pokemon Go can make people instantly cross the world of elves, then the small white wall will open the "eyes of the sky", see another physical store with more dimensions, more shop decorations and shopping information.
This team, determined to change the way people shop, is not the first to engage in AR product development. In fact, they have been in the AR software field for three years, and previously launched the AR game Wonderland. This year, Apple released ARKit (Augmented Reality Developer Platform) and equipped the AR function in the new mobile phone model. The maturity of the basic soil allowed the team to see the opportunity and began to develop a market with a higher ceiling and a wider population. wall.
When the market enters the market early, the small white wall will create a virtual reality layout for the physical store. After the product is gradually popularized, the team will optimize the experience based on user feedback, and build a small white wall into a tool software, each merchant can complete the store layout.
The owner of each physical store will have full autonomy to complete the virtual decoration according to the popular style of the season. In the view of Liu Qiuyang, the founder of Xiaobai Wall, the advertisement boards and models that are changed every season in the store may be partially replaced by small white walls in the future. In the virtual space, the degree of freedom and frequency of renewal can be improved.
Marketing functions have also been introduced into this virtual reality space. Liu Qiuyang said that in the future, when consumers visit Tweenie Weenie, they may see a virtual bear giving you a red envelope to form a marketing interaction with the brand. At that time, the merchants can “edit independently and release their marketing ability through the service brand of Xiaobai Wallâ€, CTO Xiangyang introduced.
In today's business context, online traffic flows downwards, and physical shops are once again spring. The apparel industry is more sticky because of consumers' demand for wearing clothes. This is also the entry point for the selection of small white walls. It has partnered with Teenie Weenie to improve the consumer experience of offline stores. After the apparel industry has developed to a certain depth, the small white wall will gradually expand into the leisure and entertainment fields (coffee shops, bars) and add more social functions.
The small white wall through the service B end, improve the business management capabilities, and ultimately serve the C-end, enhance the fun of shopping. In this business model, it takes profit from the way of charging to the B side.
In the virtual reality shopping track, the more popular concept before is VR shopping, Ali Buy+, ShelfZone are all such, users can start shopping with VR glasses. But VR shopping still has a lot of pain points. Including dizziness, lack of image clarity, etc., there are still many roadblocks on the road of popular applications. AR shopping area is more used in the home improvement sector, such as the tester, by dragging the furniture such as tables and chairs in the undecorated home, try to see the effect. Compared with the existing products, the differentiated product features of the small white wall are more obvious.
Feature:
1.Superior uniformity and EV grade safefty LFP battery ;
2.Customized modular and large-scale ESS solution;
3.Reliable safety design and remote real-time monitoring;
4.High cost effective and short delivery duration.
ESS Energy Storage System,mwh,ess container, bess,commercial battery,battery container,mega,megawatt
Shenzhen Enershare Technology Co.,Ltd , https://www.enersharepower.com