What is the logic of SARFT?

The details of the new overseas drama management policy to be issued by the SARFT will be circulating on the Internet, triggering a new round of tweets among US, British, Japanese, and Korean fans. In the absence of a grading system in China, the control of homicide, violence, eroticism, psychological metamorphosis, etc., can be regarded as the duty of the SARFT. We should understand that this is the case. The review of "foreign films" is only a small case. The SARFT's real big move this year is to count the number of summer "boxes."

Every summer, SARFT is very powerful. However, this time it was not tossing draft shows, it is estimated that because "enhanced edition entertainment limit" has already shocked a few David. This year, the General Administration of Radio, Film and TV has basically no sign of rectifying Internet TV without a sign. Its direct consequence is to turn OTT, a slogan of technology, into a popular word. At the same time, it has stirred many cases and used it to watch the American drama. The young crowd is passionate: Isn't it better to use my brother's TV?

OTT (over the top) This thing is not very easy to say because it is too professional. OTT can at least be traced back to Microsoft's ambitious "Venus Plan" in 1997. It is a very broad concept of technology. In addition to the Internet television, which is currently at the forefront, this concept also includes applications such as the Apple App Store. What has caused widespread discussion on the Internet is the relatively narrow OTT TV, which is based on the traditional TV form of the Internet. In a word, it is the audiovisual service that is seen through the television and transmitted through the telecommunication network.




The rectification action of the General Administration of Administration of the People's Republic of China was a smashing hand. The seven largest licensees of the Radio and Television Department were beaten one by one, and even rare names criticized their own system giants. Their gestures were undeniably high. Just as everyone ridiculed the stupid thing that radio and television broadcast from the house, the legal case of the Department of Broadcasting and Television, and dumping the box to the cottage gave up the market. Before long, the meat show came. By reiterating Document No. 181, pushing the TVOS 1.0 smart TV operating system and the TV APP on the offline video site, SARFT beat Xiaomi to discontinue the use of LeTV, and eliminated the video-end application of the video site, successfully attacking the penetration of the telecommunications department into Internet TV. The OTT also entered the captive mode from the wild and wild state.

The General Administration of Administration can make this move, and ultimately, it is estimated that the integrated broadcast control rights firmly controlled by the Broadcasting and Television Administration have been named by the major license plates. In the eyes of the Directorate of General Administration, it seems that the Great Wall has destroyed the Great Wall. Speaking of the battle between radio and television and telecommunications, radio and television basically win the face and lost in the flesh, in the final analysis, or arm but not thigh. However, in the triple play, the telecommunication systems did not feel that they were cheap because they did not have the right to integrate broadcast control.

For video programs to be transmitted to millions of households, they must first be aggregated into an integrated broadcast control platform. This platform plays a regulatory and broadcast function. This is somewhat similar to the relationship between programs and television stations. Triple play has been difficult to produce, and the competition for integrated broadcast control rights is also a major focus. This time, the radio and television system won the victory and got all the licenses of Internet TV. The seven major licenses should firmly grasp the content service interface of all Internet TV manufacturers. Did not think that several prodigal sons are not able to defend their land. Opening LeTV or Xiaomi's box, they basically do not feel the presence of the license plate, and the user interface is completely out of the shadow of the radio and television department. This is like all televisions could only be put on CCTV, but the result has been a variety of things, not to be afraid. It is also difficult for the General Administration of Administration to not be fierce: if you know this earlier, why did you suffer from a noisy day with the telecommunications department?

Therefore, whether or not “Let the Internet adapt to the wide-area power grid” is against the trend of the times, the original intention of the management of Internet TV is to safeguard the interests of the Department of Broadcasting and Television, and to extend the telecom system to TV sets to waste. Captive OTTs are also designed to support their own heroes more quickly so that they can no longer dress up for others. Of course, to further strengthen the security of video transmission is also a matter of course.

The State Administration of Radio, Film and Television has been widely criticized this time, and even being hated by the national industry, it is not because of its preference for its own family members, but because the implementation of the policy is not clear. Document 181 was issued in 2011. The clauses that have caused tremendous damage to the OTT industry today are already clearly listed. But in those years, the OTT box has grown tremendously. When Xiaomi and Leshi took the industry and tested it, they did not see the General Administration of Justice right and wrong. According to the reform experience of "crossing the river by feeling the stones," the general optimism of the market for OTT policy release is excusable. No matter which of the General Administration of Administration suddenly came back to the carbine, it actually caused the result of “Please enter the court”.

As a department closely related to the “general growing cultural needs of the people”, SARFT has used national authority and administrative orders to interfere with everyone’s living room living once or twice. In the Internet age, the attitude of the Directorate General of this discipline has always been invisible. However, when it comes to OTT boxes, it is not enough to blame the General Administration Bureau. After all, the other player is fouled. The move of the Directorate of Administration has not only considered the security of broadcast and control, but also is a partial help to its own broadcasting and television department, lest the televisions have become the world's giants of the Internet.

However, in the era of mobile Internet, televisions may have, or sooner or later, degenerate into large-screen displays. The box went out and you can even connect directly to the computer. In this world, there is also a kind of stuff called VGA cable.