Lu Qi took office for a hundred days: bet AI what he brought to Baidu

(Original title: Lu Qi served as a hundred-day inventory: Accelerated Baidu artificial intelligence landing)

Liu Jia Wei Yukun

[At the beginning of 2017, the arrival of Lu Qi and Wu Enda's departure, according to Lin Hui, chief scientist of English fluency who had had contact with Wu Enda, this reflects to some extent the change in Baidu's demand for artificial intelligence from the “academic faction”. "Walk to the "Practical Party"]

It took 100 days to assume the position of President of Baidu Group. Where does Lu Qi want to put the fire of artificial intelligence?

In a public event at the end of April this year, Lu Qi first publicly talked about Baidu's overall layout of artificial intelligence ecology. Baidu's overall artificial intelligence ecological layout will be based on three parts: Baidu brain, Baidu cloud and DuerOS.

On January 18 this year, when Lu Qi first faced the media, he had just been appointed president and COO of Baidu; the second time he faced the media was at the Shanghai Auto Show, he announced the heavy news of the Apollo plan to open the autonomous driving platform. The third time was to enter the dullOS platform for the smart home sector and announced Baidu DuerOS and Xiaoyu’s video-calling robot at home to “split fish”.

Lu Qi's repeated public appearances revealed a signal that Baidu is looking for more scenes for artificial intelligence accumulated over the years and found business models through scenes and products.

"In the future, Baidu will not only be a search engine company, but also a platform company." Lu Qi said. He said that based on AI, Baidu will gradually become a platform from now to the future. "This is a strategic and cultural change."

According to Yu Kai, CEO of Horizon Robotics and former vice president of Baidu Research Institute, the potential energy accumulated by Baidu in the field of artificial intelligence already exists. It depends on whether Lu Qi can be released and transformed into real momentum. "There must be very detailed strategic thinking and determination in this area. We must not try anything less."

Getting started: starting with deep learning

Baidu is determined to invest in artificial intelligence since 2012.

This year, Yu Kai, who was in charge of Baidu's multimedia department from the NEC Research Institute in the US, showed Baidu CEO Li Yanhong a speech recognition product based on deep learning. It is said that this surprised Li Yanhong. Internally, Li Yanhong even specifically asked Baidu's relevant departments to use deep learning? Is deep learning a coincidence or trend in image search?

After analyzing the environmental factors at that time, and after having talked with Microsoft's Lu Qi about the great progress of deep learning, Baidu decided to enter the field in large numbers. In 2013, the IDL Deep Learning Institute was established. Li Yanhong personally took the position of President Yu Kai. Deputy dean.

Li Yanhong once said in the book “Intelligent Revolution” that the reason for this is not because he knows more about deep learning, but because this brand can attract more experts and scientists who can understand deeply.

At the beginning of 2014, Baidu also launched a Marshal program that recruits 9 young talents under the age of 30 for artificial intelligence in the world. The annual salary is RMB 0.1 million.

In the past few years, Baidu has recruited a large number of experts in the field of artificial intelligence, including Lin Yuanqing of the NEC American Laboratory, which is rich in machine learning experts, Xu Wei of Facebook, Wu Enda, one of the most authoritative scholars in artificial intelligence, and Microsoft. Zhang Yaqin, Wang Haifeng, Jing Ye and so on.

One year after IDL was established, deep learning has begun to be applied on Baidu's own products. In April 2014, Li Yanhong stated to media including First Financial that Baidu has a “Baidu brain” project that uses technology to simulate human brain thinking and is now approximately equal to the intelligence level of 2 to 3 year old children. . For example, with the "Baidu brain", Baidu's relative error rate in speech technology has been reduced by more than 25%, and the mobile search Chinese speech recognition rate has exceeded 90%. The prediction of CTR for full-line advertising has also increased.

However, at the time, Ali had approached a market value of 100 billion yuan, and Tencent's market value was steadily rising under the promotion of WeChat, and Baidu was still in a huge initial investment in artificial intelligence.

For example, in addition to the establishment of deep learning labs (IDL) around artificial intelligence, Baidu Big Data Lab (BDL), Baidu Artificial Intelligence Lab (SVAIL) in Silicon Valley, and ARLab have also been established. .

Huge investment has also appeared in Baidu’s financial report. In 2013, Baidu’s investment in technology research and development reached 4.107 billion yuan, an increase of 78.2% over 2012. By 2014, the investment in R&D reached 7 billion yuan.

Bet on artificial intelligence

When Baidu first disclosed Baidu's brain in 2014, it was still only a relatively abstract concept. Until two years after the "Baidu World Conference," Robin Li first proposed to establish Baidu as an artificial intelligence company's goal and fully disclose its artificial intelligence achievements to Baidu's brain.

In the middle of this two-year period, Baidu was not easy. In the PC field, Baidu was once attacked by competitors. At the same time, the tide of mobile Internet has come too fast. In the face of rapid changes in the times, Baidu appears to be a bit less prepared.

Li Yanhong once disclosed at an annual meeting that Baidu’s investment in R&D during the difficult times was because it believed that technology was the decisive force for Baidu to surpass its opponents in a highly competitive environment. Regarding the direction of application of artificial intelligence, he revealed that Baidu did not allow its artificial intelligence to participate in the game of Go and predict the outcome of the singer competition, but instead concentrated its efforts on transforming artificial intelligence into a practical service to improve life.

For example, in 2015, Li Yanhong had taken two proposals to attend the two sessions, focusing on the proposal to fully open the hospital's registered number source and establish the “Chinese Brain” plan to promote the development of artificial intelligence.

Six months later, Baidu’s search team launched a robotic assistant “degree secret” based on the accumulation of technologies such as search technology, big data, and artificial intelligence.

By the end of 2015, Baidu’s “Baidu” vertical application of Baidu’s unmanned vehicles in the automotive sector had enabled fully automated driving in a mixture of domestic cities, loops, and high-speed roads, and formally established an autonomous driving division. According to Baidu’s prediction at the time, autonomous vehicles could be used commercially within three years and will be able to be mass produced within five years.

As the “educator” of artificial intelligence, Baidu’s chief scientist, Andrew Ng, announced in 2016 the opening of the Baidu Deep Learning Platform and the opening of the Baidu Brain Platform. He told CBN reporters that he compared artificial intelligence to new “electricity.” “100 years ago, electricity changed many different industries, including agriculture, refrigerators, and even communications. Now artificial intelligence can also change more industries, such as automated driving. , finance, medical industry."

Talking about the progress of artificial intelligence at that time, he told reporters that if there is one thing that a normal person can do within one second, they can now use artificial intelligence to do it automatically; if it happens in a specific and repetitive event You can get a lot of data and use it to predict the next result, so artificial intelligence can do it too.

In the application scenario, artificial intelligence has been applied in Baidu's automated driving, finance, O2O, and other services. In terms of outward output capabilities, taking the image domain as an example, Baidu established cooperation with third-party intelligent door lock companies based on face recognition technology.

One insider of Baidu revealed to the First Financial reporter that within Baidu’s internal company, an interesting case was that based on artificial intelligence, big data and other technologies, Baidu’s talent think tank conducted a turnover forecast in 2015 and analyzed the turnover index. The top 30 Baidu employees, the results of which 29 people within 3 months to the human resources department to apply for resignation.

In fact, today's tech giants are scrambling for talent, especially artificial intelligence talent. Today, Microsoft and Baidu are facing a certain degree of brain drain. Over the past few years, Yu Kai has left and founded Horizon Robotics, Baidu “Marshal” Gu Jiawei, Baidu IDL Chief Architect Huang Chang, Baidu’s youngest Baidu senior scientist Dai Wenyuan, Baidu’s youngest T10 engineer Lou Tiancheng, and Baidu Research Institute. Dean Zhang Hao, former senior vice president of Baidu, and general manager Wang Jing of the Autopilot Business Department, and other AI talents have been excavated, or have started their own artificial intelligence company. Baidu has become the "Huangpu Military Academy" of the AI ​​community.

The fourth paradigm founder and former chief architect Baidu Fengchao’s chief architect Dai Wenyuan told CBN’s reporter, “When I joined Baidu in 2009, I became the Fengchao system. In 2010 and 2011, we successfully demonstrated that machine learning can bring value. It's starting to feel the pressure of losing the team. Because the brother companies are all staring at our team, the fight for artificial intelligence at that point in time has already begun and it is getting more and more intense."

Yu Kai also told reporters that artificial intelligence has passed the gestation period and ushered in the best stage of starting a business. BAT companies, because of their large size and complicated structure, have no artificial intelligence talent. Become "very boring."

Artificial intelligence turned

In early 2017, the arrival of Lu Qi and the departure of Wu Enda, in the opinion of Lin Hui, the chief scientist of English fluency who had had contact with Wu Enda, reflected to some extent the change in Baidu’s demand for artificial intelligence from the “academic faction”. Walked to the "pragmatic faction."

“Wu Enda is a paradigmatic person. He is a chief scientist in Baidu and a big bully figure introduced in the entire Chinese Internet industry. It is more of an influence on the industry. Lu Qi is a management talent and is very famous in the Silicon Valley Chinese circle. His arrival will be able to better integrate this company's technology and business." Lin Hui commented on the report of the First Financial reporter.

Li Yanhong also admitted in the "Intelligent Revolution" that an important challenge for artificial intelligence is whether it is possible to find the user experience and user value scenarios that landed, and then find the right business model and build a cycle of innovation to make artificial intelligence. Snowball continues to move forward.

It can be seen that Lu Qi burned several fires quickly after taking office, abolished the medical division and game business, and integrated the artificial intelligence team. For example, Baidu set up a smart driving business group and was personally led by Lu Qi. Deep integration includes NLP (Natural Language Processing), KG (Knowledge Atlas), IDL (Intensive Learning Institute), Speech (Speech), and BigData (Big Data). Such as the formation of Baidu AI technology platform system (AIG); and the wholly-owned acquisition of Raven Technology Corporation, Silicon Valley technology company xPerception.

For the adjustment of the artificial intelligence team, Baiyuan Research Institute President Lin Yuanqing interprets the media including First Financial, “The entire AI system has expanded on the basis of the original and added NLP and knowledge mapping departments from the original. Search over there to adjust.” He also said that after the Baidu Institute and the NLP, Knowledge Mapping Department will open some important meetings together, integration is a natural process.

Li Kaifu, the founder of the innovation workshop who has had numerous encounters with Lu Qi, once commented that Lu Qi was "a top strategist and executor." According to Lu Qi’s latest idea, Baidu’s overall artificial intelligence ecological layout will be based on three parts: Baidu’s brain, Baidu’s cloud, and Duwei’s DuerOS.

Among them, Baidu's brain is Baidu's core competence and core algorithm, including core capabilities such as speech recognition, image recognition, video recognition, natural language processing, big data, and user portrait; Baidu Cloud is the delivery method of Baidu brain, Baidu can build by The brains of different industries, such as the financial brain, autopilot brain, etc., provide related technologies to users; DuerOS is the most important part of this layout, and Lu Qi compares it to an operating system like iOS or Android that will exist in “anything On one device, in any scenario, in any one environment."

Among them, DuduOS, which was rarely mentioned before, is an artificial intelligence-based conversational operating system introduced at CES this year. It has functions such as voice wakeup, broadcast, application control, emotional companionship, and indexing of all network information. Mobile phones, smart homes, smart wear and car-borne scenarios. After Lu Qi took office, he upgraded the secret team to an independent business unit and reported directly to him. In March of this year, Baidu also announced that it will cooperate with Ziguang Zengrui, ARM, and Shanghai Hanfengda on the DuerOS smart chip.

“In the age of artificial intelligence, the improvement of human-computer interaction is a holistic improvement. Due to the advancement of artificial intelligence technology, DuerOS can be said to be the first time in history that we have made natural language an all-round interface for human-computer interaction.” Odd to say this.

This may be the reason why Lu Qi is willing to cooperate with DuerOS for a specific platform. Because DuerOS found the first step in landing a smart home scenario.

A Baidu insider told a reporter from the First Financial Bureau that Lu Qi often said "Headabovecloud, feetonground" in his work attitude. Doing artificial intelligence is not only about long-term, but also down to earth.

"In the overall layout of artificial intelligence, the most important thing is the landing of the scene, the ultimate user experience, the right business model, and promote rapid iteration." Lu Qi said.

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