In January 2016, when everyone called for capital winter and the most difficult year to sing and sing, the Jinsha River quickly shot and laid out a multi-screen interactive field—investing tens of millions of RMB to an obscure Shenzhen enterprise. Music broadcasting technology, as the opening of the Jinsha River.
The Jinsha River venture has historically been dominated by local Chinese investment. The completed investment projects include where to go, Lily nets, and drop-off taxis. The companies that invest in Jinsha River generally have the following characteristics: 1. High-threshold core competitiveness technology and continuous innovation; 2. High-frequency just-needed; 3. Ability to become a platform for huge traffic entrance; 4. The business model is clearly visible. Now that the Jinsha River in the domestic equivalent of Sequoia, IDG, Jingwei venture capital, took a look at the multi-screen interactive field, where are their considerations?
The rise and fall of multi-screen interaction
Multi-screen interaction refers to that the digital multimedia content can be transmitted between different terminal devices (mobile phones, tablets, televisions, projections, etc.), and the display contents of the same screen can be synchronized, and a series of operations such as control devices can be realized through the smart terminals. The most common is to use a mobile phone or tablet to remotely control television and push video content.
With the continuous popularization of smart phones, movies, games, and other content are constantly enriched. People spend more time on personal mobile devices, and their TV status in the living room is gradually being neglected. The emergence of multi-screen interaction is undoubtedly the connection of mobile phones and televisions, connecting people and living room entertainment. As the partner of Jinsha River Zhou Qi said: "Mobile phones and TVs are all isolated islands. Connect and let them have contact with each other."
In fact, the concept of multi-screen interaction began as early as in 2013. The old television manufacturers such as Hisense, Skyworth, Changhong, TCL, and Haier, as well as Internet TV manufacturers such as Ali, Xiaomi and LeTV, have developed their own multi-screens. With interactive applications, it can be seen that multi-screen interaction plays an important role in family living room entertainment. However, due to various high-tech thresholds such as network environment, video codec, iOS and Android compatibility, the user experience has not always achieved ideal results. In addition, each vendor only supports its own brand of products, which invisibly adds a threshold to users. In the past few years, this function that actually gave the user experience has not been recognized and popularized.
Music broadcast multi-screen interactive dream
At the beginning of the company's inception in 2013, they began to study multi-screen interactions. A team of only four people after more than two years of technical precipitation, with mainstream TV and OTT chip makers (Amlogic, Hass, Mstar, Quan Zhi, MTK, etc.) Debugging developed a multi-screen interactive application that is cross-platform compatible, delay-experienced, and even superior to Apple TV.
The screencasting experience of the music player in the dual-band 5G WIFI environment has reached a smooth and unobtrusive sense of delay. The mobile game and multimedia content will not change any mobile phone operation experience. ,Convenient. Mobile games can instantly become TV games, game makers do not need to re-develop, players do not have to adapt to the new operating mode, which allows manufacturers and players have a very comfortable attitude into the living room entertainment atmosphere. Business office screen is to completely liberate the restrictions of large-screen cable, as long as there are music broadcast screen tools, anytime, anywhere office workers are the home of the home, mobile phones, PCs to projection to TV, wireless and fast.
The music broadcast screen really opened the link between the mobile phone and the TV, and made the screen shot in the most simple way. No matter what the Android phone or the Apple mobile phone user, no matter what brand of TV and OTT box, only need to be in the TV mobile phone. End-to-end installation of music broadcast screen, in the same network environment can be done on the phone to project anything on the TV.
With the smooth screen-casting experience, Leapcast screen solves the core technical issues of multi-screen interaction for TV and OTT box manufacturers. In 2015, the company reached business cooperation with Alibaba, LeTV, Xiaomi, Youku, TCL, Konka, Hisense, Komi, Lenovo, Skyworth and other brands in just one year. At present, there are nearly 10 million cumulative users on the TV, and this The figures are rising exponentially every day.
Jinsha River in hand enters the home living room entertainment
In the past fifteen years, the TV + game console + sofa has almost monopolized the status of the family living room entertainment center. However, with the rise of terminals such as PCs, smart phones, and tablet PCs, the lively living room once became extremely deserted. Everyone sat in the living room but they all bowed their heads.
With the advent of multi-screen interaction, the entertainment scene in the living room has been rejuvenated, and more and more families have re-emerged next to the television. However, unlike the past, they have more tablets and smart phones in their hands. This means that contemporary households use television in a way that is very different from the past. There is now more choice in the way they are used. Television can be used not only for viewing but for playing.
Looking at the new types of Internet TV brands on the market today, such as: Popular TV launched by popular investment, Li Ruigang, Chairman of Chinese Culture, Little Whale TV, Canton TV, etc. Still, the capital attaches great importance to the future of living room entertainment.
With the emergence of so many smart terminals, the connection has become very important. The Jinsha River has already seen the key to the connection. Whether it is a TV screen, projection or VR/AR, or even our desktop or wall, any of our visible planes is a screen. The screen will be ubiquitous in the future, and Musiccasting is a bridge that carries the Internet. Significance.