This year, each business is pushing a payment service. The video service is different from other businesses in that it focuses more on the living room and home consumption. The PC and mobile terminals that SOHU is engaged in are personalized services. Internet TV emphasizes the living room economy, emphasizing multi-person viewing and sharing by many people. Then, the video service provided by Sohu will surely cover the whole range from PC to mobile to home. This is a must for Sohu as a video company. Things to do.
On the occasion of the coming Spring Festival, Sohu Video wishes OTT industry friends to celebrate the spring of 2016!
From 2014 to 2015, the OTT industry continued to change, and the biggest change was the gradual concentration of competitors in the market. With the clarification of national policies this year, the licensees have gradually become clearer, and the respective businesses of the OTT industry also have a main and main control direction along with the clarity of the licensees. The business models are mainly focused on: APK, including hardware Some cooperation.
In addition, compared to last year, the OTT business model also has a relatively big change. The past OTT business model is not clear enough, it may be the advertising model, it may be the payment model.
This year, all companies are pushing payment services, and the charging mode on the OTT screen is gradually clear. At the same time, for users, after years of training, the habit of using VOD has also been developed. With this foundation, in 2016, There will be a bigger explosion on this one.
The video service is different from other services in that it focuses more on the living room and home consumption. The PC and mobile terminals that Sohu is engaged in are personalized services.
Internet TV emphasizes the living room economy, emphasizing multi-person viewing and sharing by many people. Then, the video service provided by Sohu will surely cover the whole range from PC to mobile to home. This is a must for Sohu as a video company. Things to do.
Sohu Video will also create more exciting family-friendly businesses that are suitable for family members to watch collectively. It is believed that the number of users generated in this category will generate economic value that includes social values ​​that may exceed or approach those of the mobile Internet and PC Internet. combination.
Sohu will gather users through high-quality content, provide users with valuable content and produce or mine some valuable content for users. Sohu will spend more energy to provide this content-oriented service to users.
In 2015, Sohu made efforts to build a P2P platform. In the next two or three years, Sohu will also continue to invest in PGC content, so that people with professional qualities will be shown on the Sohu platform, and they will be motivated by the business model we provide.
The success of Taobao is not only the success of the Taobao brand, it has spawned a large number of small and medium-sized sellers, and at the same time it has contributed a lot of traffic for Taobao. The relationship between the two is mutual cooperation and development. The platform we have built also has a close relationship between content producers and our platform, allowing them to benefit from producers of content through our advertising, forward-payment model. This is what we currently have on the PGC. layout. At present, Sohu's PGC covers several categories including family life, education and entertainment, and enjoyment.
In 2016, Sohu will deploy both hardware and software. First of all, there will be some attempts on the hardware, because to make a software or make a user-oriented software, we must first understand the hardware.
We will do some preparatory work for some of our own full-featured products on the hardware so that Sohu Video's software can better serve users. In addition, as an Internet company, providing software-based services to users is the job of Sohu Video.
In the future of smart TVs, users also view content through our clients on smart TVs. Therefore, Sohu will strive to create a product suitable for smart TVs for users.
Today's smart TV products are still at a stage of 1.0 or 1.5. There is still a bigger space for development in the future. In the future, there will be better models for users to launch.
The most successful products in the next 20 years have not yet been born, so each one engaged in software development and production on the Internet has the opportunity to build one of the most popular products in the next 20 years. Finally, we hope that all parties in the industry can work together to complement each other and promote the development of the industry.
Sohu Video
February 2016
On the occasion of the coming Spring Festival, Sohu Video wishes OTT industry friends to celebrate the spring of 2016!
From 2014 to 2015, the OTT industry continued to change, and the biggest change was the gradual concentration of competitors in the market. With the clarification of national policies this year, the licensees have gradually become clearer, and the respective businesses of the OTT industry also have a main and main control direction along with the clarity of the licensees. The business models are mainly focused on: APK, including hardware Some cooperation.
In addition, compared to last year, the OTT business model also has a relatively big change. The past OTT business model is not clear enough, it may be the advertising model, it may be the payment model.
This year, all companies are pushing payment services, and the charging mode on the OTT screen is gradually clear. At the same time, for users, after years of training, the habit of using VOD has also been developed. With this foundation, in 2016, There will be a bigger explosion on this one.
The video service is different from other services in that it focuses more on the living room and home consumption. The PC and mobile terminals that Sohu is engaged in are personalized services.
Internet TV emphasizes the living room economy, emphasizing multi-person viewing and sharing by many people. Then, the video service provided by Sohu will surely cover the whole range from PC to mobile to home. This is a must for Sohu as a video company. Things to do.
Sohu Video will also create more exciting family-friendly businesses that are suitable for family members to watch collectively. It is believed that the number of users generated in this category will generate economic value that includes social values ​​that may exceed or approach those of the mobile Internet and PC Internet. combination.
Sohu will gather users through high-quality content, provide users with valuable content and produce or mine some valuable content for users. Sohu will spend more energy to provide this content-oriented service to users.
In 2015, Sohu made efforts to build a P2P platform. In the next two or three years, Sohu will also continue to invest in PGC content, so that people with professional qualities will be shown on the Sohu platform, and they will be motivated by the business model we provide.
The success of Taobao is not only the success of the Taobao brand, it has spawned a large number of small and medium-sized sellers, and at the same time it has contributed a lot of traffic for Taobao. The relationship between the two is mutual cooperation and development. The platform we have built also has a close relationship between content producers and our platform, allowing them to benefit from producers of content through our advertising, forward-payment model. This is what we currently have on the PGC. layout. At present, Sohu's PGC covers several categories including family life, education and entertainment, and enjoyment.
In 2016, Sohu will deploy both hardware and software. First of all, there will be some attempts on the hardware, because to make a software or make a user-oriented software, we must first understand the hardware.
We will do some preparatory work for some of our own full-featured products on the hardware so that Sohu Video's software can better serve users. In addition, as an Internet company, providing software-based services to users is the job of Sohu Video.
In the future of smart TVs, users also view content through our clients on smart TVs. Therefore, Sohu will strive to create a product suitable for smart TVs for users.
Today's smart TV products are still at a stage of 1.0 or 1.5. There is still a bigger space for development in the future. In the future, there will be better models for users to launch.
The most successful products in the next 20 years have not yet been born, so each one engaged in software development and production on the Internet has the opportunity to build one of the most popular products in the next 20 years. Finally, we hope that all parties in the industry can work together to complement each other and promote the development of the industry.
Sohu Video
February 2016