The network video was withdrawn from the TV platform after the SARFT document No. 181 was issued, which is undoubtedly a good thing for the traditional broadcast and control platform, because most of the resources given by the video website are also not available on the broadcast control platform. However, with the recent video website resource promotion meeting, the strategy of the mainstream video platform in 2015 is also changing.
Judging from the current situation, online video platforms have been reconstructed in the entire content market for many years, and the market is highly concentrated. Video platforms that have survived continuous development and elimination are considered regardless of the production or introduction of content or traditional considerations. At the same time, they are constantly upgrading, and traditional TV and online video are playing more and more encounters.
Traditional television channels such as Hunan Satellite TV, Zhejiang Satellite TV and CCTV, etc., have begun to withdraw large amounts of space for the right to broadcast self-produced programs in order to retain users. Most of the video websites use external video resources to broadcast TV series dramas to obtain profits. For SARFT's tightening of overseas program copyrights, major video websites will face a serious content crisis. After all, many overseas There is no way to watch videos on TV, but if overseas TV shows are also intercepted on video sites, the loss of resources will be greatly increased.
Currently ranked video sites
At present, several traditional giants in the online video market, such as Tencent video, iQIYI, Youku Tudou, and Sohu Video, have launched their respective video market defense campaigns. IQIYI took the lead in launching innovative battles and gradually developed its own advantages. It put forward the propaganda slogan “No video and no marketingâ€. In terms of content, iQIYI has seen a very big improvement in recent years. The road goes further and further away. Some time ago, the successors of iQiyi's homemade dramas received a very high rating and playing capacity. The internet self-produced dramas and self-produced variety shows gave iqiyi the greatest benefit. In terms of the introduction of copyright, we also received exclusive copyrights from 8 popular variety artists such as stars to my family. Other exclusive copyright plays are only played in the iqiyi family. There are currently great capitals that have the opportunity to compete with traditional television.
Homemade drama has become a new direction for video websites
As a domestic large-scale video site, the theme of Youku Tudou launched this year is "Big Self-Contained Big Data Impact," and the entire content ecological chain has undergone a thorough change. In the development of "big self-control," Youku will be in 2015. In the second quarter of the year, BIG BROTHER and the exclusive China Good Sound Junior Edition were launched. In the self-made drama, the online dramas such as Find Qinqin and Little Time 2: The Copper Age will launch a new movie and television drama. Externally acquired the most exclusive copyright of the brain, so Youku potatoes will have a very big change in your name.
At present, the video site has undergone great changes. The pace of progress is steadily moving forward. Instead of relying entirely on purchasing copyrights and introducing foreign film and television dramas to operate the website, it will also become very powerful. For TV stations and radio and television, 181 No. The industry adjustments made by the No. 1 document now seem to be very good for all video sites. Adhering to self-control will allow them to have a fair competition and game with their strength.
Judging from the current situation, online video platforms have been reconstructed in the entire content market for many years, and the market is highly concentrated. Video platforms that have survived continuous development and elimination are considered regardless of the production or introduction of content or traditional considerations. At the same time, they are constantly upgrading, and traditional TV and online video are playing more and more encounters.
Traditional television channels such as Hunan Satellite TV, Zhejiang Satellite TV and CCTV, etc., have begun to withdraw large amounts of space for the right to broadcast self-produced programs in order to retain users. Most of the video websites use external video resources to broadcast TV series dramas to obtain profits. For SARFT's tightening of overseas program copyrights, major video websites will face a serious content crisis. After all, many overseas There is no way to watch videos on TV, but if overseas TV shows are also intercepted on video sites, the loss of resources will be greatly increased.
Currently ranked video sites
At present, several traditional giants in the online video market, such as Tencent video, iQIYI, Youku Tudou, and Sohu Video, have launched their respective video market defense campaigns. IQIYI took the lead in launching innovative battles and gradually developed its own advantages. It put forward the propaganda slogan “No video and no marketingâ€. In terms of content, iQIYI has seen a very big improvement in recent years. The road goes further and further away. Some time ago, the successors of iQiyi's homemade dramas received a very high rating and playing capacity. The internet self-produced dramas and self-produced variety shows gave iqiyi the greatest benefit. In terms of the introduction of copyright, we also received exclusive copyrights from 8 popular variety artists such as stars to my family. Other exclusive copyright plays are only played in the iqiyi family. There are currently great capitals that have the opportunity to compete with traditional television.
Homemade drama has become a new direction for video websites
As a domestic large-scale video site, the theme of Youku Tudou launched this year is "Big Self-Contained Big Data Impact," and the entire content ecological chain has undergone a thorough change. In the development of "big self-control," Youku will be in 2015. In the second quarter of the year, BIG BROTHER and the exclusive China Good Sound Junior Edition were launched. In the self-made drama, the online dramas such as Find Qinqin and Little Time 2: The Copper Age will launch a new movie and television drama. Externally acquired the most exclusive copyright of the brain, so Youku potatoes will have a very big change in your name.
At present, the video site has undergone great changes. The pace of progress is steadily moving forward. Instead of relying entirely on purchasing copyrights and introducing foreign film and television dramas to operate the website, it will also become very powerful. For TV stations and radio and television, 181 No. The industry adjustments made by the No. 1 document now seem to be very good for all video sites. Adhering to self-control will allow them to have a fair competition and game with their strength.
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