No.204 Wenshang CATV and Internet TV start synchronously

On September 3, 2014, the General Office of the State Administration of Press, Publication, Radio, Film and Television issued and distributed Xinguang Dianfa Document No. 204 [2014], which will restrict and comprehensively govern the introduction of overseas video and television dramas by video sites. The promulgation of Document No. 204 can be referred to as "net-netting action" starting from the source, and the regulatory standards for Internet TV and cable TV begin to be consistent, and promote the integration and healthy development of TV media.

At present, it seems that the process of pre-screening and post-broadcasting in the No. 204 document has a large lag in the broadcasting of programs, and the number of unified registration records has timeliness, and the program's copyright expires and cannot be played. This makes the timely broadcasting of Internet video content. The richness was greatly discounted in the minds of users, making online television and cable TV, which accounted for content advantages, standing on the same starting line. Although the dominant position of mainstream media was improved to a certain extent, the underlying issues were not resolved. With the implementation of the broadband China strategy, FTTH optical fiber access to the home continues to advance, H.265 and other video encoding and decoding technologies continue to improve, regardless of the Internet terminal in terms of terminal intelligence or user experience, are better than the cable TV. It mainly stems from the openness and unification of the technical system. Compared with the traditional closed technical system of cable television, it lacks a unified technical standard, so that the media convergence is blocked on the terminal.

With the advancement of free terrestrial digital TV construction by the state, cable TV operators that provide fee-based services have also formed a significant impact. At the same time, many Internet companies are now developing "Internet TV + terrestrial live TV", which will have a fight with cable TV. The non-intelligent wide-ranging set-top box with a single function at home has been unable to meet people's living needs, forcing consumers to gradually move toward the smarter, more informative Internet side of the terminal. It has to be far away from the mainstream television media. If you open up online live television, cable TV will be marginalized because of the disadvantages of terminal closure.

Therefore, Radio and TV should grasp this period of time well, openly introduce technological innovation, unify technical standards, realize the integration of terminals, give users the right to choose freely, increase the coverage of mainstream television media, and strengthen the role of public opinion in mainstream media so as to offset difficulties in control. The negative impact of the Internet has brought about the healthy development of media convergence. This will not lose at the starting line.