Touchnet and Joint 2014 color TV industry share the transformation of the road

In a double 11 competition, the good news of the TV category continues, breaking the billion is no longer a one-man show, a number of companies on the list. It can be seen that in 2014, color TV enterprises have transformed their “touch networks” and gradually standardized the layout of e-commerce. Through the sales of the Internet, the fastest and valueless products will be delivered to consumers.
At the same time, in terms of hardware device R&D and productivity of color TV products, the Chinese color TV market ushered in the key nodes of multi-development and intelligent acceleration of technologies such as 4K and OLED.

・Color TV companies join Internet companies to create new games

Although the color TV industry in 2014 is bursting with vitality, it is still difficult to reach the current overall demand for the color TV market is becoming saturated, the real estate market is running low, the overdraft effect in the post-policy era, low-cost e-commerce channels, and television intelligence. Changes in operating income model and other factors. Traditional color TV brands are also working hard to make changes. A very important step is to unite with the Internet and create new games.




Hexin formed 11 video companies and launched a “good-looking” platform. Konka's Easy TV teamed with Tencent to create game TVs for Chinese players; Haier united with Alibaba to launch Haier Ali TV, bringing a new experience of TV voice shopping and creating a “living room shopping”. The new shopping model; Skyworth and Huawei glory, show cool open glory 55 that show the Internet era no remote control, no interface TV new gameplay...

In 2014, almost all color TV brands were making a strategic transformation of the Internet, which also led to a new wave of changes in the color TV industry. However, this is only a starting point. Who can make hardware, software, content, and core applications? More exciting together? Together we look forward to a more fun 2015.

・4K perfect counterattack accelerates the popularity

Although the sales volume and sales volume of the color TV market in 2014 showed an overall decline, 4K TVs are thriving and have a strong growth. Especially under the catalysis of the 4K World Cup in Brazil, 4K ultra high-definition television has become the TV market in 2014. Star.

At present, 4K ultra-high-definition televisions sold on the color TV market have more than 20 brands, more than 100 products, and the selectivity is also very rich. According to statistics from relevant research departments, sales of 4K Ultra HD in the first half of 2014 have reached 3 million units. It is expected that sales of 4K TV will exceed 8 million units in 2014.




The biggest feature of 4K TV is clear, display accuracy is 4 times that of Full HD, and it meets consumers' demand for the most basic picture quality of TV. Color TV companies also hope to pull users from the front of the computer back to the living room through this more visually enjoyable visual experience. . Judging from the products launched by major TV companies, 4K is already the main direction of the strategy. Some TV new forces, only 4K TVs, have been sold, and they have obtained certain market recognition.

Under the impetus of various aspects, 4K TV will surely usher in a broader market in 2015, but in the face of large-scale popularization, it also needs 4K shooting, 4K content, 4K transmission of the entire industry chain cooperation, color TV in the next few years The development of the industry will also be more closely linked with related industries.

・High-end consumer choices for OLED TVs entering the fast lane

OLED technology, called the next-generation display technology, has been in existence for many years, but it has become even hotter by 2014. Samsung, LG, Skyworth, Konka, Changhong and other TV brands have successively launched their own OLED TVs in 2014. The more active LG in the OLED field is the introduction of 4K OLED TVs and curved OLED TVs, which further promoted the development of OLED TVs. .




The reason why OLED TVs are so favored is because they have many advantages that LCD TVs cannot match. The OLED screen realizes the organic self-luminescence of the pixel, completely abandoning the backlight system required for the liquid crystal panel, so the number of optical components is greatly reduced, so the screen thickness of the LG OLED TV can reach an impressive 4.3 mm, not much. 1/3 of the traditional LCD screen.

In terms of picture quality, OLED is also a victory over the LCD screen. Thanks to the advantages of self-illumination, OLED TVs can directly close the pixels when displaying black screens. Therefore, they can display the most pure black, breaking the limitations of LCD TVs and the inability to display pure black. At the same time, since the physical reaction time of the liquid crystal is not required, the response speed of the OLED TV is only 0.002 ms, and there is no pressure to watch the high-speed picture.

For OLED challenges, OLED also made some efforts in 2014, such as the launch of the 77 OLED TV. Although the price is still too high, but the home has become a reality. Of course, there are unavoidable price issues for OLED TVs. It is believed that with the increase in yields, OLED TVs will have lower costs than current LED LCD panels after they have solved technical barriers and mass production. In 2014, we have seen a significant downward adjustment in the prices of OLED TVs, which may be even more gray in 2015.