As we all know, Lenovo and Microsoft are the world's leading companies. The Fortune 500 companies are in full swing in their own industries. But when it enters the mobile phone industry, we often run into the wall and we can't help but wonder why. What is the actual cause?
And not just big companies like Lenovo, Microsoft, and Amazon have been able to show up in the mobile phone market. Is it really because these companies lack technology? These may not necessarily be, mobile phone technology should be said to be still very common, and the experience of mobile phones made by these companies is not a good system but not too bad, but according to their own reputation can be laid down A Jiangshan, so I think the reason is not here.
The biggest reason I believe is still in themselves. The first is that these top 500 companies, when entering the mobile phone market, can not face their own status. They have been working in their own industries for a long time. They are inevitably arrogant and have developed a kind of product that will surely be their own product. The illusion of hot sales, the result is self-evident, will certainly be in the mobile phone market to plant a comeback.
The second is: not enough attention to user experience. Today's mobile phones are either selling the same value-for-money as millet, or selling their feelings like a hammer. However, these big companies have no sincerity. Lenovo has nothing to do with the camera. It has not formed its own characteristics. More importantly, the user experience is really bad; not to mention Microsoft, just borrowing Nokia's shell. , I think that as long as he is the name of Nokia's giant, plus their own influence in the software industry, you can successfully occupy a certain position in the mobile phone market in one fell swoop, and the result was beaten badly.
The third reason I think is that these companies may not have a long-term plan. They only want to see a piece of big cake in the mobile phone market and they want to come in one piece. They look a little impatient, furious, and have less of a Being stable, this is a taboo for the military and it will fail. In particular, China's saying goes, “Strong dragons do not oppress the land snakes†is also very reasonable. There have been many big battles in this market, but it is inevitable that these big companies cannot afford to lose their dignity.
In short, the failure of these big companies in a word is due in large part to the fact that they did not do their own job and did not recognize themselves. So if you want to take a heavier share in this growing market, you must change your mind and do your job well.
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