Today's lighting and lighting industry is so incomprehensible, it is really like watching flowers in the fog.
If you regard the lighting and lighting industry as a big cake, then how to divide this cake, everyone is making a lot of noise. You have to cut this way, he wants to cut that way, there is no unified, normative standard in the industry. Anyway, no one is in charge, the result is that you cut yours, I cut my, and varied. As a result, the following fragmented market segmentation conditions have emerged—
According to the place where the lamps are used, they can be divided into "home lighting, outdoor lighting, engineering lighting, commercial lighting, professional lighting" and so on.
According to the light source, it can also be divided into "incandescent lamp, LED, xenon lamp, electrodeless lamp, halogen lamp, metal halide lamp, energy-saving fluorescent lamp, digital light source" and the like.
According to the materials and technology of the lamps, they can be divided into "crystal lamps, glass lamps, acrylic lamps, bamboo lamps, marble lamps, sheepskin lamps, fabric lamps" and so on.
According to the processing technology of light, it can be divided into "chandelier, downlight, spotlight, wall lamp, grille lamp, astigmatism lamp, color changing lamp, spotlight" and so on.
If you want to subdivide, "home lighting" can be subdivided into "kitchen lighting, room lights", etc.; outdoor lighting can be divided into "court landscape lighting, architectural night lighting, square road lighting, water lighting", etc.; Professional lighting can be subdivided into "emergency lights, track lights, stage lights, lights, lanterns, coconut lights, fireworks lights, decorative lights", etc...
When I am struggling to list this bunch of nouns here, I am afraid that readers have already looked dizzy. I am also surprised: an emerging industry that has been slap-up is so deeply subdivided so quickly! Compared with the brother industry such as home appliances, clothing, instant food, building materials, etc., the market segmentation process of the lighting and lighting industry is surprising. Whether it is the speed of subdivision, the degree of subdivision, or the scope of subdivision, it is unexpected and transcends common sense.
China's lighting and lighting industry has been swaying for more than 20 years. In fact, the real long-term development is only a matter of the past few years of this century. In just a few years, the lighting has evolved from the original "lighting" function of the original light bulb to the "decorative" function of today, just like the "clothing" developed into "dressing". This change is a qualitative leap from simple product manufacturing to cultural and artistic innovation.
However, in the initial stage where the market has not been fully covered, there is a large area of ​​vacuum belt, the market is extremely immature, and the basic market has not yet been built, the whole industry is deeply subdivided. The scale of the industry has not reached the level of its due, the comprehensive production capacity of the industry needs to be improved, the market has just developed, and the cake is dismantled prematurely. This is actually a crazy mining and waste of industry resources. Early love, early marriage, and premature birth, the results are easy to die.
To be frank, the entire lighting industry is currently in an over-competitive state, and the industry’s “physique†is so badly hurt that the industry is eager for secondary integration. Picking up pieces of cake that are all over the ground, the industry calls for integration and calls for concentration. If you are a small business with dozens of people, don't be greedy, do everything, do a slap, mess up the market, mess up the industry and improve your internal strength, and do your own fist products. Allies and building a win-win platform can make the company bigger and stronger.
I would like to say a few more words about "secondary integration". This statement has been generally recognized and became a popular term, but it should be pointed out that there is still a large misunderstanding of the understanding of this issue. It must not be said that the industry's major reshuffle is coming, it is a gradual process, not a manifestation. I observe that the second integration will take at least three years and there is no “visible†boundary. Whether the secondary integration can clean up the endgame of disorderly competition at this stage, standardize and intensive industry resources, this can only be expected by the majority of the industry.
In short, no matter the lamp like this, the lighting is illuminated like this, no matter how the market is subdivided, there are no more than two areas of "lighting" and "lighting". One is to look at the technical content, to see the progress of science and technology; the other is to look at the level of technology and to see cultural innovation. This industry is a special industry spanning the two major industries of building materials and electrical appliances. Now I am going back to pondering the "China Lighting News" editor-in-chief Euro Spring said "lighting is a man, lighting is a woman", I feel that this sentence is really classic.
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