[Text / high-tech LED Gan Qin] Although the overall LED market this year is not too good, but can not stop the pace of expansion of domestic LED packaging manufacturers.
Guoxing Optoelectronics (002449.SZ) announced the company's two equipment purchase orders last month, and wants to add packaging services. The announcement shows that the company has signed a procurement contract for the equipment with the pre-domain microelectronics and ASM, and will purchase wire bonders and high-speed die placement machines.
Li Cheng, deputy general manager of Guoxing Optoelectronics, said that although the market is slightly weak, it is expected that the market will improve overall in the fourth quarter to next year. The introduction of relevant equipment at this time is conducive to further expanding the scale of production and enhancing the overall market competitiveness of the company.
Coincidentally, Hongli Optoelectronics also announced last month that it raised 700 million yuan to expand construction projects such as SMD LED. In addition, the company invested 1 billion to build LED industry base in Nanchang, Jiangxi, and vigorously promoted COB. At present, there are 4 fully automatic production lines, which will be expanded to 8 this year.
In fact, the overall LED packaging factory is not doing well this year, and the price drop is quite serious.
According to the research of the High-tech Research Institute LED Research Institute (GGII), in the first half of 2015, the price of most LED packaging devices in China fell by more than 50%, and the price of international LED packaging manufacturers also fell by more than 20%. GGII believes that China's LED packaging industry has entered a period of competitive elimination, and the tide of mergers and acquisitions has come to an end.
In the context of the weak market environment, packaging companies have expanded their desires?
Sima De Marketing Director Zhang Luhua said that the expansion of production seems to be one thing that the packaging factory is doing this year. The company is no exception. "Expansion means large-scale production, large and stable, and will be sufficient with suppliers. Bargaining power can also reduce manufacturing costs and management costs."
Then the question is coming. After the expansion of the large factory, what is the way out for the small and medium-sized packaging factory?
A common feature of LED small and medium-sized packaging enterprises is “chaosâ€, that is, there are disorder, homogenization competition, market irregularity, etc. After years of development, the industrial ladder has basically formed, and the industry’s rational development period has arrived, and the market has been eliminated. Speeding up.
As a representative of the medium-sized packaging company, Getian Optoelectronics also felt this change.
Zheng Xiantao, director of Getian Optoelectronics, believes that low cost has always been an important demand of end customers. Packaging companies can provide optimal, low-cost and high-quality solutions through cooperation with supply chain enterprises, which may be the path that small and medium-sized enterprises will choose.
Zheng Xiantao revealed that the company recently cooperated with the radiator company Redsang to integrate the advantages of both parties and launch an integrated package product, which is to directly connect the packaged device to the heat sink, and directly package the LED wafer on the heat-receiving surface of the phase change heat sink. Shorten the heat dissipation path and reduce the thermal resistance. It eliminates the need for punching and labor costs, and the product is smaller and lighter.
"This product will be positioned by the terminal engineering company, eliminating the need for many parts of their assembly, and the cost is lower." Zheng Xiantao said.
In addition, Zhang Ruicong, vice president of research and development at Jingrui Optoelectronics, told Gaogong LED that the company's response to the luminaire manufacturer's response is that its direct requirement is to value the price, so the price of LED packaging devices will fall next year.
For the future development of packaging companies, Zhang Zhicong also admitted that in the future, it will not rule out the possibility of cooperation with supply chain enterprises. "To protect market share, we must put the value of product enhancement in the first place and cooperate with supply chain enterprises to optimize product solutions. It is a good choice."
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