Video games may become a new focus of content


In recent years, with the acceleration of the popularity of smart TVs, video games may become a new focus of content competition. Not long ago, Hisense and Tencent launched a "come together" platform to formally establish a unified platform, unified control, large-screen customization, multi-screen entertainment, social development of five platforms operating characteristics of the standard.

According to the author's understanding, as a cooperative partner, Hisense smart TVs accounted for 26% of the total active smart TV manufacturers in China in 2014. Among them, a considerable number of young users aged 21 to 30 can be said to have the advantage of scale; and Tencent is There are already successful experiences in the field of games, and its billion-dollar users have also made it possible to socialize visual tours.

The complementary advantages of the two sides have greatly improved the current situation of serious homogeneity of video game content and lack of quality products. More importantly, the establishment of the platform and the establishment of standards have also created a win-win ecosystem for game developers, platform operators, and terminal operators. On the one hand, it maximizes the interests and enthusiasm of developers, and on the other It has brought a new breakthrough to the rapid development of smart TVs.

In fact, video games are one of the directions for the development of smart TVs in the future. In addition to the deep cooperation between Hisense and Tencent, Konka also has in-depth cooperation with Tencent. After the strategic cooperation between Konka and Tencent was established, Tencent Games provided Konka Easy TV with quality games such as racing every day, cool running every day, QQ landlords, and civil wars. At present, users can connect TVs to control TV games through Android phones. Subsequently, Konka game TVs will have more masterpieces on the line, and gradually support joysticks and other control devices, bringing super cool gaming experience to the majority of TV users.

In terms of video games, TCLTCL, a mainstream TV maker in China, started the TCL game ecosystem strategy alliance with JD.com and Gameloft, the world's top game provider, and launched the E5700\u6700 series of game TVs. TCL Game TV integrates top game resources such as ATEN and Gameloft to provide players with massive amounts of high-quality game content. It regularly launches several large-scale global exclusive games, such as the Modern Warfare 4, GT2 racecar, to make the game content “enough”; the game content is real-time. Updates, a sweep of all the latest and most sexy Android games, including the gods to steal milk Dad, Temple 2 to escape, etc., are able to play on the TCL game TV screen, to meet the diverse needs of the family diverse entertainment.

In addition to the exclusive and rich content of the game, TCL more simultaneously provides game controllers that are deeply adapted to the TV, has a number of exclusive technologies, and is also a major innovation in TCL game products. It is understood that this gamepad has a unique one-key adaptation function of the national patent technology. For the first time, the gamepad is automatically adapted to all Android smart terminal games. By simply pressing a key, all Android games can be perfectly adapted. On TV, users are free from cumbersome and complex adaptation problems.

Therefore, it is not difficult for us to see that with the deep cooperation between color TV manufacturers, Tencent Games and Gameloft, not only will the TV industry be further upgraded, but also TVs will be more entertaining and intelligent in the future. The color TV manufacturers will fully innovate the user's gaming experience by providing enough and rich enough game resources and smooth game control, and become the first choice for game enthusiasts.
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