World Top 500 List Released

On the 17th of this month, the 2013 World Brand Top 500 list exclusively compiled by WorldBrandLab was announced in New York, USA. Last year, Google still won the championship and was named the top 500 of this year. Apple reversed the downward trend and rose to second place (last year's fourth place), while Amazon took second place.

In the Top 10 of the Top 500, US General Electric ranked sixth, fully laying the leading position in its industrial equipment industry. (The United States General Electric Company is the largest electrical and electronic equipment manufacturing company in the United States and the world, and its output value accounts for about 1/4 of the total output value of the United States electrical industry). Exxon Mobil ranks tenth in the oil industry. Exxon is a world-renowned oil company, one of the largest private companies in the world, and the largest integrated upstream and downstream oil company in the United States. Operating activities in the United States and more than 80 countries. In recent years, it has produced and sold petrochemical products, raw coal and other products, involving petroleum upstream and downstream products, chemicals, and power generation.

Communications and electronics industry: Cisco is not afraid of the "prism door" storm, still the "boss", in this ranking 14th. Cisco's hardware and software products enable people to access information from any type of computer system anytime, anywhere.

Software industry: Oracle with a 36-year brand age ranks 17th in this ranking. Oracle Corporation is the world's largest information management software and service provider. In 2013, Oracle was the second largest software company in the world after Microsoft.

Energy industry: China National Grid and the Netherlands Shell ranked 67th and 68th respectively. Among them, the brand status of the national grid with a brand age of 11 has risen rapidly, which has risen by 5 places compared to last year; the company is an important state-owned key enterprise that relates the energy security of the country and the lifeline of the national economy. It invests in the construction and operation of the power grid as its core business and serves the economic society. Development provides strong power protection. Shell Oil, which was ranked 68th, was established in 1907 and is the third largest oil and natural gas group in the world. Operations in 135 countries around the world. Shell's main business is the exploitation of the Earth's energy, including oil, natural gas, coal and even solar energy, to convert it into a fuel or product for human use. Shell Petroleum is a joint venture between Royal Dutch Petroleum (60%) and Shell Transport UK (40%). The revenue comes mainly from its oil business, with more than 2,000 subsidiaries in more than 100 countries and regions.

A total of 25 Chinese brands were ranked in this ranking, of which Huawei, one of the leaders in the telecommunications industry, was one of them, ranking 246, up two positions from last year and ranking tenth in China. It must be said that Huawei has become the world's largest supplier of communications equipment.

This year's new brand is booming in Tesla, a company that produces and sells electric cars and parts. At the same time, it has also become one of the ten youngest brands in this ranking, ranking 372th.