Japanese home appliance giants successively open clearance sale store

Following Japan's former home appliance chain hegemony, the industry's eighth-best BEST appliance and the industry's second-largest giant Rongdang Group have successively entered the field of appliance clearance sale stores, the Japanese urban camera is one of the two representatives of home appliance chain, the 5th home appliance The chain giant BIC camera has announced that it plans to open 2 to 3 clearance sale stores in and around Tokyo next fall.

It is reported that the clearance sale shop is different from the sale of new and authentic conventional home appliance stores, specializing in second-hand, domestic cargo, defective, backlog and other electrical and electronic products, ultra-low-cost sales of self-selected stores.

Previously, BEST Electric entered the field earliest and was welcomed by single students, empty-nesters and low-income groups, and opened up a blue ocean in the fiercely competitive home appliance chain market. As the BIC camera of BEST Electric Holdings, this year, the company plans to enter the field, and plans to reach 20 billion yen in sales in August 2014 (September 1, 2013 - August 31, 2014). The new growth areas will ease the adverse effects of the launch of the commercial circle in front of the stations by giants such as Yamada Denki and other suburban home appliance giants.

It is understood that BIC Camera has set up BIC Camera Otlet, which is responsible for the development of clearance sale stores, and hopes that it can take responsibility for the new growth point of increasing revenue sources after the environmental protection point for home appliances is completed next year.