A new "Blue Ocean" created by the "Pad" has attracted a large number of domestic and foreign manufacturers to enter. At the same time, it also detonated and accelerated the industry competition for not seeing smoke. Xinhua News Agency, April 5 (Reporter Gong Wen, Gao Shaohua) Apple iPad to Lenovo March 28 released the music Pad, to the upcoming Hanwang version of the Hpad, Tablet PC has become the world's computer industry's biggest hot spot.
According to industry sources, a new "Blue Ocean" created by the "Pad" has attracted a large number of domestic and foreign manufacturers to enter the market, but also detonated and accelerated the industry competition for the absence of smoke.
Lenovo Music's Pad launch pricing strategy leads to controversy Lenovo Group released its first Tablet PC music Pad on March 28, which is different from Apple's sales of iPads with only WiFi and no 3G in China. Lenovo launched four music products including WiFi. And 3G two versions, and simultaneously listed. Among them, 16G and 32G WiFi version of the price of 3499 yuan and 3999 yuan, 16G and 32G 3G version of the price of 4599 yuan and 5299 yuan.
Although Lenovo Group, as a company originating in China, has localization and channel advantages, the pricing strategy for Le Pad still raises many questions.
In particular, Apple released the iPad 2 in early March and at the same time made a full price cut on the first-generation iPad. At present, the 16G WiFi version of the iPad on the domestic market sells for only 2,880 yuan, which is 611 yuan less than the music pad.
In this regard, Lenovo Group vice president, tablet computer division head Shao Hao said in an interview: "Lenovo's pricing is in the market has been fully taken into account the circumstances established, from the previous network on the pre-sale situation It will also have confidence in the sales of future physical stores."
According to statistics, from March 16 to March 27, Lenovo has already exceeded thousands of pre-sales on the official website, Taobao flagship store and Jingdong Mall for a total of 12 days. Among them, Taobao's pre-sales volume was the highest, reaching around 1,500 units. “Although we are later than Apple’s release, the price is higher, but this sales has exceeded our expectations, indicating that our strategy is correct.†Chen Xudong, vice president of the Lenovo Group and general manager of China, said.
In addition, he also stated that on March 29, Lenovo held a signing ceremony for mobile internet strategic cooperation with Gome, Hongtusanbao and Suning in Beijing, Shanghai and Nanjing. It is expected that on April 15th, Le Pad will be located in 400 cities across the country. 5000 stores are fully displayed and sold.
The rapid growth of the tablet market With the rapid changes in mobile Internet technology and the advent of a variety of Pad, Tablet PC quickly popular in the global market, has become the global computer industry's new "Blue Ocean", has attracted a large number of imitators.
Dell CEO Michael Dell recently said that it will launch tablet products in China this year. Acer’s President and CEO, Jiang Fanke Lanci, said that the development of tablet PCs is part of Acer’s “natural evolution†process, and Acer’s goal is to grab 10% to 15% of the global market share in the future.
Asustek Computer Co., Ltd. China Business Headquarters product manager Yang Jianwen also revealed in Shanghai recently that Asustek will launch tablet PC products in the first quarter of 2011. In addition to major PC companies, a number of IT giants including Samsung are also planning to expand the market share of Chinese tablet PCs in 2011.
According to a forecast report released by the Yankee Group, a US communications and internet market research company, sales of global tablet PCs will increase significantly in the next few years. It is estimated that by 2014, sales will increase from 16 billion US dollars in 2010 to 46 billion US dollars. Among them, the Asia-Pacific market will become the world's leading market for tablet PC sales by 2014, and its market share will climb to 58% of the global market. The Chinese market will play a leading role in this process.
Research firm IDC's forecast shows that in 2011 China's tablet PC market is expected to reach 2.5 million units, which is expected to increase by more than 300% from the 600,000 units sold in 2010.
Shao Yong, vice president of Lenovo Group, said in an interview with reporters: “The popularity of tablet PCs in the consumer market in China is only 0.7%, and the industry expects the compound annual growth rate in the next few years can reach 60%, as a Chinese company, localization And we have full confidence in channel and dual advantages, and Le Pad will have a very good market prospect."
According to news, Lenovo's Pad sales this year are expected to exceed one million units. At the same time, Le Pad 2 will also be on the market this year.
Gold Rushing Mobile Connected World to Create an Industrial Ecological Chain According to industry insiders, the traditional computer industry, communications industry, and software industry are frequently involved in cross-border cooperation and competition under the interconnection of mobile services. With the successive listing of nearly one hundred tablet computers, the upstream system platform and the downstream applications of the industry chain will usher in opportunities.
Analyst International analyst Lu Libin pointed out that it is expected that the importance of the mobile terminal OS (operating system) will become more prominent in the process of this competition trend becoming clear and warming up.
Because the mobile terminal OS plays a link layer between the application system and the two high-value links of the terminal-mobile Internet, the terminal needs the OS to aggregate and carry the application, and the application development is based on the mobile terminal OS as a platform. This linking nature of the mobile terminal OS has motivated all parties in the mobile Internet industry chain to take it as a battleground.
In addition, a large number of applications and emerging application Internet terminals have also spawned application stores, and application stores are also key nodes to undertake mobile Internet. After all, when the application brings more and greater choices to consumers, it also gives terminal manufacturers a stronger market competitiveness. Therefore, in the open future, the "terminal + service" model will become more common.
It is understood that Lenovo had previously launched a "Le Fun Fund" with a scale of 100 million yuan to support the growth of local application development companies. It is precisely the layout and cultivation of this market in advance.
According to industry sources, a new "Blue Ocean" created by the "Pad" has attracted a large number of domestic and foreign manufacturers to enter the market, but also detonated and accelerated the industry competition for the absence of smoke.
Lenovo Music's Pad launch pricing strategy leads to controversy Lenovo Group released its first Tablet PC music Pad on March 28, which is different from Apple's sales of iPads with only WiFi and no 3G in China. Lenovo launched four music products including WiFi. And 3G two versions, and simultaneously listed. Among them, 16G and 32G WiFi version of the price of 3499 yuan and 3999 yuan, 16G and 32G 3G version of the price of 4599 yuan and 5299 yuan.
Although Lenovo Group, as a company originating in China, has localization and channel advantages, the pricing strategy for Le Pad still raises many questions.
In particular, Apple released the iPad 2 in early March and at the same time made a full price cut on the first-generation iPad. At present, the 16G WiFi version of the iPad on the domestic market sells for only 2,880 yuan, which is 611 yuan less than the music pad.
In this regard, Lenovo Group vice president, tablet computer division head Shao Hao said in an interview: "Lenovo's pricing is in the market has been fully taken into account the circumstances established, from the previous network on the pre-sale situation It will also have confidence in the sales of future physical stores."
According to statistics, from March 16 to March 27, Lenovo has already exceeded thousands of pre-sales on the official website, Taobao flagship store and Jingdong Mall for a total of 12 days. Among them, Taobao's pre-sales volume was the highest, reaching around 1,500 units. “Although we are later than Apple’s release, the price is higher, but this sales has exceeded our expectations, indicating that our strategy is correct.†Chen Xudong, vice president of the Lenovo Group and general manager of China, said.
In addition, he also stated that on March 29, Lenovo held a signing ceremony for mobile internet strategic cooperation with Gome, Hongtusanbao and Suning in Beijing, Shanghai and Nanjing. It is expected that on April 15th, Le Pad will be located in 400 cities across the country. 5000 stores are fully displayed and sold.
The rapid growth of the tablet market With the rapid changes in mobile Internet technology and the advent of a variety of Pad, Tablet PC quickly popular in the global market, has become the global computer industry's new "Blue Ocean", has attracted a large number of imitators.
Dell CEO Michael Dell recently said that it will launch tablet products in China this year. Acer’s President and CEO, Jiang Fanke Lanci, said that the development of tablet PCs is part of Acer’s “natural evolution†process, and Acer’s goal is to grab 10% to 15% of the global market share in the future.
Asustek Computer Co., Ltd. China Business Headquarters product manager Yang Jianwen also revealed in Shanghai recently that Asustek will launch tablet PC products in the first quarter of 2011. In addition to major PC companies, a number of IT giants including Samsung are also planning to expand the market share of Chinese tablet PCs in 2011.
According to a forecast report released by the Yankee Group, a US communications and internet market research company, sales of global tablet PCs will increase significantly in the next few years. It is estimated that by 2014, sales will increase from 16 billion US dollars in 2010 to 46 billion US dollars. Among them, the Asia-Pacific market will become the world's leading market for tablet PC sales by 2014, and its market share will climb to 58% of the global market. The Chinese market will play a leading role in this process.
Research firm IDC's forecast shows that in 2011 China's tablet PC market is expected to reach 2.5 million units, which is expected to increase by more than 300% from the 600,000 units sold in 2010.
Shao Yong, vice president of Lenovo Group, said in an interview with reporters: “The popularity of tablet PCs in the consumer market in China is only 0.7%, and the industry expects the compound annual growth rate in the next few years can reach 60%, as a Chinese company, localization And we have full confidence in channel and dual advantages, and Le Pad will have a very good market prospect."
According to news, Lenovo's Pad sales this year are expected to exceed one million units. At the same time, Le Pad 2 will also be on the market this year.
Gold Rushing Mobile Connected World to Create an Industrial Ecological Chain According to industry insiders, the traditional computer industry, communications industry, and software industry are frequently involved in cross-border cooperation and competition under the interconnection of mobile services. With the successive listing of nearly one hundred tablet computers, the upstream system platform and the downstream applications of the industry chain will usher in opportunities.
Analyst International analyst Lu Libin pointed out that it is expected that the importance of the mobile terminal OS (operating system) will become more prominent in the process of this competition trend becoming clear and warming up.
Because the mobile terminal OS plays a link layer between the application system and the two high-value links of the terminal-mobile Internet, the terminal needs the OS to aggregate and carry the application, and the application development is based on the mobile terminal OS as a platform. This linking nature of the mobile terminal OS has motivated all parties in the mobile Internet industry chain to take it as a battleground.
In addition, a large number of applications and emerging application Internet terminals have also spawned application stores, and application stores are also key nodes to undertake mobile Internet. After all, when the application brings more and greater choices to consumers, it also gives terminal manufacturers a stronger market competitiveness. Therefore, in the open future, the "terminal + service" model will become more common.
It is understood that Lenovo had previously launched a "Le Fun Fund" with a scale of 100 million yuan to support the growth of local application development companies. It is precisely the layout and cultivation of this market in advance.
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