According to Taiwan media reports, according to Taiwan LCD TV industry insiders, due to insufficient supply of TV panels and other components, LG Electronics’ total LCD TV sales this year may be only 28 million units, which is lower than the 30 million units set by LG Electronics. Sales target.
LG said at the beginning of the year that it plans to sell 29 million flat-panel TVs in 2010, including 25 million LCD TVs, which is 5 million fewer than the company's previously set sales targets. According to industry sources, LG expects sales of LED-backlit TVs to be 6 million units.
LG sold 6 million LCD TVs in the first quarter, becoming the world's second largest LCD TV maker. However, due to insufficient supply of LED chips, LED-backlit TVs account for only about 5% of the sales of LCD TVs.
Insiders pointed out that the supply of LED chips will be a key factor in determining whether LG can achieve its annual sales target. In order to achieve the full-year sales target, LG's LED-backlit TVs must have an average sales volume of 2 million units per quarter during the second quarter to the fourth quarter.
But LG is still working hard to strengthen its component supply chain, and its sales force in the final market is still strong. Industry insiders added that LG's LCD TV sales in 2011 are expected to be between 35 million and 40 million units.
LG sold 16 million LCD TVs in 2009.
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