The sports brand FILA has settled its first flagship store in Shanghai Nanjing Road Pedestrian Street. As a space carrier for brand and product display, the designer has given this space too much openness and agility through elegant lines and perfect design. The romance of the Italians and the wonderful senses of the Mediterranean coastline make use of LED lighting to bring a new feeling experience to the people, like a new sales philosophy of branding. The designer's inspiration comes from AmbiScene's philosophy of flexible lighting that responds to shopper motives. Scenario lighting is an adaptive tool for connecting shoppers emotionally. Enhancing experience, perception and emotion through color changes helps create a lasting brand image.
Edit: Sophy
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