The electronic screen of the taxi at night is exceptionally dazzling
The fashion taste of Qingdao, Shandong is now more and more concentrated. Recently, the reporter found in the streets and alleys of Qingdao that many taxis were also covered with fashionable coats: an electronic screen with a length of about 70 to 80 centimeters and a width of about 20 centimeters was installed in the rear window of the taxi. The colorful advertising fonts.
However, this is known as the electronic screen of the city landscape by the relevant departments of Qingdao, but it has attracted controversy from all walks of life, especially the private car drivers. They think that the electronic screen disturbs their sight and will bring traffic safety hazards.
The reporter launched an investigation into this.
Private car driver: chaotic screen is fascinating
The development of the electronic screen of the rear window of the taxi is amazing. A month ago, the reporter never noticed that there was a taxi electronic screen on the street. However, since the end of March, the electronic screen has suddenly increased, and the rental companies such as Fangyuan, Yiqing and Jiaoyun. Most of the vehicles are equipped with a rear window electronic screen.
The reporter found that some of the content displayed on the electronic screen is a public service advertisement promoting the Olympic Games, and some are commercial advertisements of pharmaceutical companies or media companies. These advertisements are scrolled through the electronic screen by red or green fonts. At first, the reporter was also curious about these new things. However, when the time spent on the road is a little longer, it is obviously dazzling and tired. In the evening, even if I didn't drive without driving, and when I walked the sidewalk, the reporter saw a large red, green and green piece behind the taxi. It was very dazzling, and the eyes immediately spent more than the daytime feeling.
What do drivers who don’t drive taxis have to say about this?
Mr. Wang, who works in Qingdao Yizheng Group, has a car family. He told reporters that he drove in Qingdao for more than two hours every day. Due to the heavy traffic and time constraints, he is often very nervous when driving. Now he is always stimulated by the colorful taxi electronic screen on the street. He feels more stressful and sometimes has a dazzling feeling.
Miss Wang is a freelancer and often drives in the city: "I feel that these electronic screens are very fun, often attracted by the above content, but often because of the content of the screen, almost 'kiss' in front of the taxi ."
Mr. Li, who drove at the Zhucheng Industrial and Commercial Bureau, said that he rarely came to Qingdao. Generally, he came to Qingdao to be a business official. "Qingdao has many neon lights, single-line lines are dense, and the roads are difficult to distinguish. Now with so many electronic screens everywhere, my eyes are simply swaying. Especially at night, I have to go to Qingdao to save the car to the highway. Then take a taxi to the city."
Transportation management department: a city landscape
"In fact, the electronic screen is for people to see." As the competent department, Mr. Cai of the Comprehensive Department of Qingdao Road Transportation Administration told reporters that the LED rear screen LED electronic screen is a very mature technology abroad. Used in some big cities in China, I have not heard of traffic safety because of it. Qingdao has not heard of accidents caused by electronic screens affecting traffic safety.
Mr. Cai said that in order to welcome the Olympics, Qingdao officially plans to install more than 5,000 GPS positioning systems on some taxis in the city. The electronic screen is an auxiliary project of the GPS positioning system. GPS is free to install and free to use. In order to reward investors, the electronic screen also displays some commercial advertisements.
Rental company: does not affect earning money
The reporter connected the Qingdao delivery taxi company. The company responded to the installation department, the number of installations, and the profitability of the advertisements, saying that “all GPS things are not knownâ€. The Fangyuan Taxi Company has made a telephone confidentiality service in China Telecom and China Netcom.
A person who did not want to disclose the name and name of the unit told reporters that the advertising profit of 5,000 electronic screens is a very impressive figure. If the taxi companies are not worthy, they are too lazy to answer this question.
Many taxi drivers are also undecided about the electronic screen: "It doesn't matter, it doesn't affect my driving safety anyway, it doesn't affect me to make money."
Traffic police: the old revolution meets new problems
"The old revolution has encountered new problems." Zhou Jiangbo, deputy director of the Propaganda Department of the Traffic Police Detachment of the Qingdao Municipal Public Security Bureau, believes that if the driver hangs up on the back window of the taxi, he needs to obtain permission from the public security traffic management department and file for the record. For those who influence the line of sight, the traffic police department shall impose penalties on the relevant drivers.
"But the taxi electronic screen in Qingdao is not big, it only occupies less than a quarter of the rear window; it is small enough to attract the attention of the vehicles behind." Deputy Director Zhou looked very embarrassed," For this electronic screen at the edge of the law, we are very difficult to deal with."
Lawyer: legal and irrational
The reporter consulted several well-known lawyers in Qingdao. They generally believe that this is a legal and unreasonable behavior. Since the current road traffic safety law and its implementation rules and regulations in Shandong Province cannot be bound by it, legal recognition can only be implemented after the taxi carrying the electronic screen is rear-ended by other vehicles. However, if the taxi driver turns off the electronic screen after the accident, it is difficult to find evidence that the "electronic screen is causing trouble".
The rear-end accident is shocking
Did the car rear-end accident occur after installing the electronic screen? What is the number of rear-end accidents? Qingdao traffic police department said that because the installation time of the electronic screen is too short, and the traffic police department does not count on the rear-end accident as long as it does not receive the police, they still gave the reporter a shocking number: At present, the city’s daily traffic accidents only receive the police. Up to seventy or eighty, of which the rear-end accident accounted for a quarter of the number of police officers, and the rear-end became a horrible road killer.
Many readers have told reporters that Qingdao public transport advertising with vehicles as a carrier can be described as a fish. It is reported that public transport media advertising has become one of the five pillar industries of the bus group. In the next five years, it will contribute 50 million yuan to the bus group. However, the taxi in Qingdao is an unopened virgin land. The advertising development of the car body, seat cover, back of the ticket, video, and door grip is almost zero. Why not use the practice of Qingdao public transport to make publicity articles in taxis, but it is wrong in the car ass that is controversial and has traffic safety hazards?
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