While the whole world is paying attention to the $1,000 iPhone X that Apple will launch this month, India, as expected, will not show any interest in Apple's new products. Not because it doesn’t like smartphones — India is now the world’s second largest smartphone market — but because the iPhone’s market share in India is not as good as elsewhere.
The Indian smartphone market is currently the main battlefield for many mobile phone manufacturers from China, Taiwan and South Korea. While smartphone shipments in many regions of the world have slowed down, the Indian mobile phone market has continued to grow. Research firm Counterpoint said that a total of 42 different smartphones were launched in India in July, up from 25 in the same period last year.
Most of the new phones come from Chinese smartphone manufacturers, and many of them consider India to be their most important market.
Maintaining the leading position is Xiaomi, which ended Samsung’s five-year winning streak as India’s largest mobile phone supplier last year. According to IDC, from April to June this year, Xiaomi has become India's largest supplier for the fourth consecutive quarter. Xiaomi (accounting for 29.7% of the market share as of the second quarter) has greatly weakened its competitors' products by selling cheap but high-quality smartphones in India. A spokesperson for the company said that India is currently its most important market.
According to IDC data, in the second quarter of this year, four of the top five smartphone manufacturers were Chinese companies. In addition to Xiaomi, it also includes Oppo (7.6% market share), Vivo (12.6%) and Transsion (5%). IDC said in a report released last month that these companies, together with Chinese mobile phone manufacturers such as Lenovo, accounted for two-thirds of the local Indian smartphone market in the second quarter. Less than three years ago, these companies had less than 15% of the total market share in India.
In the early years, Xiaomi focused on only selling mobile phones online in order to reduce indirect costs in India, while Oppo and Vivo have long used physical stores because in India, buying smartphones in physical stores is more popular than online channels. Oppo and Vivo have invested a lot of money to dump mobile phones into the Indian market and incentivize sales staff to promote their mobile phones.
Transsion operates the iTel brand and sells it through online and offline channels. The company's market share in India increased to 5% in the second quarter, and they attributed this to the increase in sales of its low-priced mobile phones. This mobile phone manufacturer operates a total of three brands, and it is also one of the top suppliers in several African markets.
According to interviews with several analysts, the ability of these companies to accumulate more and more wealth can be attributed to their level of commitment in India. In addition to expanding the retail business in India, they have invested heavily in local manufacturing and assembly to help Indians create new jobs and create opportunities for SMEs.
This is in line with the Indian government’s Made in India plan, which encourages foreign manufacturers to produce products locally by providing participating members with several tax-free concessions.
For example, Xiaomi has established six smartphone manufacturing divisions in India. "The brand has the production capacity to produce two smartphones per second during operating hours," a Xiaomi spokesperson said, adding that the company has employed more than 10,000 employees in India, more than 95% of them Are female.
"More than 95% of Xiaomi smartphones currently sold in India are made in India. This promotes the local manufacturing of smartphones and their components. This is also one of Xiaomi’s priorities. As a sign of significant progress in its localization strategy , Xiaomi also announced the establishment of its first SMT (Surface Mount Technology) factory, which cooperates with Foxconn to produce PCBA (Printed Circuit Board Assembly) components locally in Sriperumbudur, Tamil Nadu," the spokesperson added.
This partnership allows Xiaomi to avoid the new import tax for this type of parts introduced this year. At the same time, import taxes hurt Apple's prospects in India.
The fall in data prices in India has stimulated the rise of Chinese smartphone manufacturers in India. Disruptive telecom operator Reliance Jio launched a mobile data price war at the end of 2016, making smartphones more attractive to consumers than ever.
What about Indian smartphone manufacturers?
The addition of Reliance Jio is not good news for everyone. Companies such as Indian smartphone manufacturers Micromax, Karbonn Mobile and Lava accounted for approximately 46% of the market at the beginning of 2016. This number has now fallen sharply, with local manufacturers accounting for only a single-digit share.
In a media interview last year, Micromax co-founder Rahul Sharma admitted that the company is making slow progress in meeting market demand (people are increasingly hoping to be able to use 4G-enabled low-cost phones on Jio's 4G network). At that time, Sharma said that he hoped that Chinese mobile phone manufacturers would soon encounter a lack of money, thus giving Micromax a chance to fight back.
According to analysts I contacted, this opportunity has never come, and may never come. Many Chinese companies that dominate the Indian smartphone market were initially hardware and design partners of Indian smartphone suppliers. After they understand the market, they eliminate middlemen. Jayanth Kolla, the founder of the consulting company Convergence Catalyst, said that this allows them to shorten the turnaround time and sell phones at a much lower price because they no longer need to distribute profits to multiple parties.
Why India?
India is a very price-conscious market. The per capita GDP there is still only US$1,940, much lower than neighboring countries such as Sri Lanka. But Satish Meena, an analyst at research firm Forrester, said the country's large population of more than 1 billion is critical to companies that can expand their businesses.
Most of the demographic dividend remains to be discovered. IDC analysts Navkendar Singh and Upasana Joshi said: "In the next few years, India will continue to be the fastest-growing large-scale smartphone market." IDC said that the Chinese smartphone market fell by 4% last year, and the company does not expect it this year. There is much improvement. In the past three quarters, global smartphone shipments have also declined.
Meena from Forrester added that Indian mobile phone companies still have several growth opportunities: existing smartphone users in India will soon want to upgrade to newer and improved phones. In addition, there is a special mobile phone market, which has not shrunk so far.
The US government has increased its pressure on Chinese electronics companies such as Huawei, giving them more reasons to shift their attention to India.
Huawei launched the P9 mobile phone in India last month at a price of 39,999 rupees (US$560). Shenzhen-based smartphone supplier Hengtong entered the Indian market a few days ago and announced three new phones. Another Chinese smartphone manufacturer, OnePlus, defeated Samsung and Apple in the second quarter and became India's top smartphone supplier. OnePlus occupies a 40% share of the high-end smartphone market, and its mobile phones are priced at more than US$400.
"India has quickly surpassed other regions to become OnePlus' largest and most important market," said Vikas Agarwal, general manager of OnePlus India. Citing data from a third-party research company, Agarwal pointed out that the Indian market accounted for more than one-third of OnePlus' business last year.
Agarwal said that OnePlus does not just see India as a market that removes large amounts of inventory. "India is the key market for our brand. In India, strategy is the key, otherwise even doing the right thing at the right time will make you go a long way. I believe this strategy has helped us achieve such a great achievement. , We look forward to further exploring the huge potential that India can provide," he said. He also said that the company has used India as a platform for experimentation and gaining experience.
India helped the company “build partnerships with brands in other global markets such as Amazon (Germany and the UK) and Disney (Northern Europe and China).†Finally, feedback from the Indian community has also played an important role in improving the product experience (wallpaper design, software improvements, etc.)," ​​he added. He said that OnePlus is developing a roadmap for India to become its main market.
Singh and Joshi said that good performance in India may help Xiaomi, OnePlus, Huawei and other Chinese mobile phone manufacturers perform better in other global markets. Those who can maintain and grow their business in India can prove to the world that they can cope with a huge and difficult market.
For suppliers with global ambitions, it is important to win the Indian market-not only because of its scale, but also because of its growth potential. By winning in China and India, the two largest markets in the world, these companies are gaining an unmatched scale and positioning.
What is a Capsule Slip Ring?
Capsule slip rings are a type of electrical connector that are used to transfer power and data between two rotating objects. They are commonly used in applications where there is a need to send or receive signals from a stationary object to a rotating one, or vice versa.
How Does it Work?
Capsule slip rings work by using a series of electrical contacts that rotate with the object on which they are mounted. These contacts are spaced evenly around the circumference of the ring, and as they rotate they make and break contact with corresponding contacts on the other object. This allows power and data to be transferred between the two objects without any interruption.
Advantages of Capsule Slip Rings
There are several advantages to using capsule slip rings in place of other types of electrical connectors.
For example, the rotation of the contacts causes them to be freely accessible and therefore free from dust and debris. This makes them ideal for applications where connector maintenance is often a problem.
Because the contacts are freely accessible, they can be readily replaced if a fault occurs. They also have very low electrical resistance, making them ideal for transmitting radio frequency signals. Because of the low resistance, this type of connector is often used in high-speed data transmissions.
This type of Conductive Slip Ring is similar to the shape of a hat. The brim part is a flange with a conductive slip ring. The function of the flange is to facilitate installation. It is connected to electrical equipment through the fixing hole of the flange. It can be firmly installed on the equipment. Therefore, the stator of the cap-type slip ring is generally fixed by the outer layer with a flange, and the inner part is the rotor with the inner shaft rotating. The stator and the rotor are not fixed, and the details will be different according to the installation method.
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