On March 18th, Bosch signed a strategic cooperation agreement with Zebra Network. The two parties will launch product development, operation and project execution in various fields such as automotive intelligent network, in-vehicle infotainment system, intelligent human-computer interaction, fleet management and mobile travel. Coordination of various links, and jointly develop future solutions suitable for people's car life and traffic travel scenarios in China.
Specifically, in this cooperation, Bosch will provide professional awareness around the car and car as well as leading multimedia software and hardware. Bosch has always been committed to integrating entertainment, navigation, telematics and driver assistance systems into vehicles through a range of intelligent solutions that transform the car into a new, fully interconnected living space. In the future, Bosch's latest intelligent in-vehicle human-computer interaction technology will realize the personalized interconnection of vehicles and drivers with new digital displays, voice assistants and tactile feedback, while helping drivers to focus on road conditions and improve traffic. Safe and convenient.
As an innovative enterprise, Zebra Network has established itself as a comprehensive solution for the automotive industry in the context of the rapid development of intelligent networked vehicles, and at the same time brings a wonderful travel life experience to end users. At present, Zebra's overall solution for Zhida Auto, Zebra Zhixing, is based on the world's leading automotive intelligent operating system, AliOS, which enables real-time online operation of the entire vehicle and creates a coherent car experience for users.
At present, China's automobile interconnection and intelligent development is very rapid, especially the emergence of autonomous vehicles, which not only revolutionizes the shape of traditional automobile products, but also profoundly affects future travel modes. It can be seen that almost all mainstream car companies and component companies are making a series of layouts around mobile travel, and Bosch is no exception.
Xu Daquan, Executive Vice President of Bosch China
According to Xu Daquan, executive vice president of Bosch China, as early as January 1, 2018, Bosch set up a new business unit, Bosch Intelligent Networking Division. The future vision of the business unit is to build some clouds around the cloud. The services related to the car make it easier for end users to travel. In terms of business model, the establishment of this division means that Bosch will focus on providing products from the past and gradually providing system solutions and services.
The cooperation with Zebra Network is an important step in the transformation of Bosch's business model. Through Zebra's introduction of Ali's ecology into the car, Bosch can encourage the travel needs of each organization and end users around the future Chinese consumers' lifestyles and traffic travel scenarios, and solve the terminal customers' driving process and enjoy a series of travel services. The problems faced help automakers optimize their user experience and create value for third-party service providers to drive the development of China's connected auto industry.
Zebra Network CEO Hao Fei
In the view of Zebra's CEO Hao Fei, the cooperation in Zebra also has multiple benefits. “First, it helps the two parties to work more closely together in technology. It is well known that Bosch has a very strong technical background and strength in the development of the entire automotive industry, and Zebra’s Alios operating system provides intelligence for many partners. Netcom's overall solution, the two will achieve the perfect combination of technology. Second, Bosch has a very deep understanding of the automotive industry - regardless of OEM or the entire automotive industry chain, as well as end users, this and Zebra The concept is also very compatible, so both parties can find better solutions in serving OEMs and giving customers a better experience. Third, Bosch is a global company, which is the next step for Zebra to enter more multinational companies, even Overseas markets will also leave a very large imagination."
It is reported that Bosch and Zebra have already had specific customers and projects in the cooperation, and this signing is only the beginning of cooperation between the two parties. In the future, Bosch and Zebra will actively explore and further explore in addition to the already announced areas. Many areas that can cooperate, such as V2X, vehicle and bus communication, man-machine coordination and automatic driving, together find a more "reliable" path for the commercialization of intelligent networked cars in China.
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