Recently, Hunan has ushered in heavy rain, but the Hunan people who know the summer weather in Hunan know that the sun will be far behind after the heavy rain? Coupled with the upcoming heat, this means that Hunan will also have a hotter weather. The high temperature in summer is also the moment when the air-conditioning industry is gearing up. The "air-conditioning war" has already started.
Self-cleaning, intelligent cleaning, 1 Hz... Although the main concepts introduced by major brands are varied, brand marketing also plays rich and colorful, but the product quality is good and the service is professional, which is the most effective in air conditioning.
All major air-conditioning brands have a bright ace
The reporter randomly came to a Suning store. Although there were not many people on the workday, the promotion activities of major air conditioners were particularly lively.
Haier this summer launched the "self-cleaning" air conditioner, claiming that "I will take a bath" and "purify the air as a good helper." The price of Haier cabinets is about 8999 yuan to 11599 yuan, and the price of hanging machines ranges from 2299 to 3699 yuan.
The beauty of the main "children's card", the main push children's anti-cold air conditioning, the main "no wind" "smart cleaning and drying", the price of the US cabinet is 8599 yuan to 12999 yuan. In the Gree store, the “Ning Chang†series of products were labeled “Recommended by the store managerâ€. The price of Gree cabinets ranged from 7,340 yuan to 14099 yuan, and the price of hanging machines ranged from 3,649 yuan to 4,799 yuan.
Overall, Gree prices are slightly more expensive, but the prices of mainstream air-conditioning brands in the market are relatively close.
In addition to launching a variety of flagship products, brands have played "cool marketing." Midea Air Conditioning Yu Yingkai told reporters that Midea’s launch of the theme “Don’t Dry, My Furnace City†runs through July, including “cool and holidayâ€, which means ice drinks and ice cream are delivered to the counter. Midea will also target young consumer groups and launch a challenge on the vibrating platform. "In marketing, we are more inclined to be younger." Yu Yingkai said. Haier is also aiming at the vibrating of Haier. Haier has been marketing online in terms of vibrating and knowing. Gree is also about to launch the summer "air conditioning", the theme is also inseparable from "cool".
At the beginning of July, Hunan air-conditioner sales ushered in a small peak, but the three-day genius was the peak of the "air-conditioning war." Zhang Ping, deputy general manager of Hunan Gree, said that last year, Hunan Gree air-conditioner sold 80,000 to 100,000 units a day during the hottest summer. Major air-conditioning brands have set their sights on the period from July 15 to 20, and even the stores are gearing up. Gome launched VVIP card activities, and the highest temperature subsidy of 300 yuan for air conditioners or refrigerators can be purchased in Gome during the 7·20-7·31 event. Suning Tesco launched a trade-in event, subsidizing 300 yuan or 600 yuan in the form of Suning Card and Cloud Securities. Tongcheng Electric also launched the designated discount model on July 14.
Marketing is lively, the price is not cheap
Although the main concepts introduced by major brands are varied, brand marketing has also enjoyed a lot of fun, but summer is not the time to buy air-conditioning prices. The reporter learned from Gree, Midea, Haier and many other air-conditioning industry people that the summer season is the peak season for air-conditioning sales, and the air-conditioning will “recover the price increaseâ€. The major brands rarely “play price wars†at this time, but instead Various marketing activities attract consumers' attention.
According to industry insiders, in order to resolve the pressure of supply in the peak season, air-conditioning brands will launch some promotional activities in the off-season. In the off-season, the air-conditioning price is higher, and they can often enjoy a discount of about 10%.
In addition, the lively summer war is the peak season for all air-conditioning brands, but in addition to the excitement, the air-conditioning brand is also tested.
Air-conditioning products have their own special characteristics and require professional installation, maintenance and repair. In the summer sales season, the brand supply capacity and the service personnel are professional and sufficient. An industry insider revealed that because there are not many maintenance personnel in the off-season, some air-conditioners with insufficient strength will choose to hire again in the peak season, resulting in unsatisfactory service.
Air-conditioning sales continued to grow in the summer of 2018
The air-conditioning market was hot in the summer of last year. Can this year reproduce the gains of last year?
Before the arrival of the summer peak season, Tmall had released the "First Quarterly Report of Air Conditioning Products in 2018 and the Domestic Market Forecast for 2018", saying that the base of the air-conditioning market in 2017 was abnormally high, and the future demand of the market was overdrawn in advance, and the policy adjustment led to the real estate market. Cold weather is a major negative for air-conditioning sales in 2018.
However, the reporter learned at Gree, Midea and Haier that this summer, the sales volume of air conditioners continued to grow, and there was no sales “coldâ€, and the average unit price of air conditioners also showed an upward trend. In fact, air conditioners have been affected by manpower, raw material prices, and consumption upgrades, and prices have continued to grow.
In addition, although Changsha has issued a new purchase policy, the “restricted purchase†policy has not yet affected air-conditioning sales. “Renovation and home appliances are more sluggish than buying houses. At present, we have not been affected by the policy, but we do not rule out that the air-conditioning market will be affected by the purchase policy,†Zhang Ping said. Zhang Ping is still optimistic about the current air-conditioning market. For Gree air-conditioning, for example, Gree air-conditioner sales in rural areas only account for 30% of the total sales, and there is still great potential. In addition, although the air-conditioning market is approaching saturation, urban consumers There is also demand for consumption upgrades, and there is still a lot of room in the air-conditioning market.
Hunan people buy air conditioners with "cavity"
Hunan people buy air conditioners quite "Hunan characteristics." Zhang Ping told reporters that Hunan people buy air-conditioning, and pursue high-end, fashionable and technologically strong products, "like fresh feelings." In addition, Hunan is hot in summer and cold in winter, and Hunan consumers also pay attention to the heating effect of air conditioning. In recent years, inverter air conditioners have become the first choice of most consumers. Inverter air conditioners account for more than 50% of sales. With the upgrade of consumption, Hunan consumers are also increasingly inclined to purchase central air conditioners and multiple connections. At present, the price of hanging consumers in Hunan is about 3,000-4,000 yuan, and the cabinet is about 8,000 yuan (mainly).
A26 Vape Cigarette,Replaceable Atomizer Vape Charger,Vapes Desechables,Replaceable Atomizer Electronic Cigarette
Lensen Electronics Co., Ltd , https://www.lensenvape.com