The emergence of fingerprint technology under the screen will bring about no small changes in the field of mobile phone unlocking. The shipment of fingerprint chips will continue to grow. Many of the fingerprint manufacturers in the screen are optimistic in mass production in 2018. The price of the fingerprint chip in 2018 is in the market. Will slow down!
2017 domestic fingerprint chip manufacturers began to riseIn 2017, the explosion of the full screen gave the fingerprint chip manufacturers a problem. Where does the fingerprint unlocking lead to the common thinking of the industry? At one time, various unlocking methods have been paid attention to. Because of the comprehensive screen pursuit of higher screen ratio, the chin position is not The fingerprint of the cover is placed in the space, and the fingerprint technology under the screen in 2017 is not mature enough, so the back CoaTIng fingerprint becomes the most popular solution.
The price war has continued since 2015. Until now, there is news that the price of the fingerprint chip has been as low as less than US$1. The price of the entire fingerprint chip market does not seem to be very high. There are fingerprint chip manufacturers that represent the current CoaTIng fingerprint chip. Prices are generally between $0.7-$1.2, and the price difference between different products is mainly due to the difference in the size of the array. In general, the overall price of fingerprint chips declined very fast in 2017, and the gross profit margins of each family were not so high.
In the first half of 2017, the shipments of Huiding in March and April successfully surpassed FPC, and the winner of the Rising Sun Dataprint Fingerprint Chip monthly shipment list, fully proved the strength and potential of domestic fingerprint chips. The outbreak of domestic chips has fully demonstrated that domestic fingerprint chip technology and quality have been widely recognized.
In the course of surpassing foreign manufacturers and gaining recognition from customers, the fingerprint chip only took three to four years. Compared with the six- to seven-year history of touch chips, the pace of technological innovation of domestic chip manufacturers is gradually accelerating, and has been on the same level as international manufacturers. The advantages of domestic manufacturers in technical support and product cost performance have gradually become prominent.
At present, Xinsi's screen fingerprint technology has successfully refreshed people's perception of fingerprint unlocking. Previously, FPC's arbitrary position screen fingerprint recognition also created some new possibilities for mobile phone unlocking. The top is also large on the screen fingerprint unlocking. Under the martial arts, how is the specific implementation of the fingerprint on the screen?
The in-screen fingerprint is In-Display, which integrates the fingerprint sensor into the panel; the screen fingerprint usually refers to the Under-Display, which refers to the integration of fingerprints at the bottom of the screen or at other locations. In-Display is fully integrated with the panel and the panel needs to be redesigned with new technology. Under-Display is mainly required for the translucency of the panel, so it is mainly used in the AMOLED screen.
Gathering North is also optimistic about the production of Under-Display in 2018, but only believes that convenience and performance have yet to be further verified by the market.
In the screen, the screen and any position of the screen, which kind of fingerprint unlocking method will preempt the market first, there are fingerprint chip manufacturers that the screen fingerprint will start mass production first. This is the full screen front fingerprint is better now. s Choice. It is also because the fingerprint technology under the screen is relatively mature, and the other two have no mature solutions.
Obviously, fingerprint unlocking at any position on the screen is more convenient than using the fixed unlocking area, and at the same time, multi-finger fingerprint unlocking can be supported, thereby further improving security. The fingerprint inside the screen is integrated in the panel. This is the panel factory has been working hard. At present, the touch is integrated. The next step is to integrate the fingerprint, the integration is higher, and the overall module is thinner.
In the case of positively placing fingerprints under the screen, whether the fingerprint unlocking under the screen will become a new profit growth point remains to be tested by the market. As set in the North, what new products that can solve market demand and pain points will inevitably become A new profit growth point, while the screen fingerprint as a transition product, the life cycle of this product depends on the maturity of the fingerprint technology in the screen.
Where is the fingerprint chip manufacturer going in 2018?At the beginning of 2018, the fingerprint chip market can be said to be kicked off by large-scale layoffs of FPC. Media analysis is caused by the decline in the price of fingerprint chip products, the market is cold, and the strong rise of domestic manufacturers, but the epidemic is still in the north. In 2018, the fingerprint chip market is optimistic, and believes that the overall trend is growing, and optimistic about the shipment of fingerprint chips.
In the price war of fingerprint chips, JiChuang North believes that the price of fingerprint chips will slow down in 2018, and the price war will slow down. After several rounds of price adjustment, the gross margin of fingerprint chips is generally not high, and then it will continue to kill. The development of the entire fingerprint chip market is not very favorable.
The next step in the fingerprint chip market will be the continued rise of domestic fingerprint chip manufacturers, while the European and American fingerprint chip manufacturers are slowly fading out of the domestic market. After all, if the gross profit margin continues to fall, it is believed that European and American companies will choose to withdraw at a certain level. The shipment of fingerprint chips from domestic fingerprint chip manufacturers may increase.
With the continuous maturity of fingerprint chip technology, there will be more and more opportunities for domestic chips, and will continue to occupy more market share. As far as the giant fingerprint market with obvious benefits is concerned, some fingerprint chip manufacturers will definitely face the situation of shuffling out. Therefore, fingerprint chip manufacturers still need to actively improve products, serve customers well and enhance their brand influence.
As far as JiChuang North is concerned, it has three outstanding advantages in the field of fingerprint chips: firstly, a good supply chain relationship, which can ensure stable production capacity; secondly, it is guided by technological innovation, so that it can develop competitive products. The third is a long-term investment in product diversification, providing a total solution including fingerprint recognition, touch, display, TDDI and other products.
For fingerprint-related products, JiChuang North has been actively deploying and innovating, and products such as fingerprints and screen fingerprints are being developed according to the established plan. In 2018, JiChuang North will continue to intensify its innovation and provide better services. Gather existing strengths and create a quality future!
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