According to reports, technology giants such as Apple, Google, and Amazon are developing the next-generation video encoding AV1. If the research is successful, the size of the video file will be reduced by one-third, that is, it can be reduced by 25% to 35%, and the technology will be free for users. Authorization fee.
Human society has entered the video age, and the transmission of video consumes huge traffic and bandwidth. According to the latest news from foreign media, technology giants such as Apple, Google, and Amazon are developing next-generation video encoding technologies, and the size of video files will be reduced by a third.
According to reports, on Wednesday, the "Open Media Alliance" webpage was updated to show that Apple had joined the alliance and became a founding member.
This means that Apple will cooperate with technology giants such as Google, Amazon, Cisco, IBM, Intel, Microsoft, ARM, Netflix, and NVIDIA to develop a new generation of video encoding technology.
Allegedly, the next-generation video format is called AV1, and users will be exempted from technical licensing fees. This encoding technology can further reduce the volume of video files, compared with the current popular H265 and Google VP9, ​​can be reduced by 25% to 35%. This encoding technology will also make it easier for smartphones to access video content.
At present, Apple mobile phones have more than one billion users around the world. These devices have become important playback devices for online video. If Apple adopts the next-generation video encoding technology, it will have a significant impact on the development of global online video.
Prior to this, Apple was not keen on the AV1 format, mainly using H265 and H264 encoding technology. Media analysis said that Apple began to support the research of this new coding technology, which may mainly aim at the advantage of being free from licensing fees.
It is worth mentioning that in terms of high-definition network video, Apple lags behind other competitors. Since last year, Sony and other companies have launched TVs that support 8K resolution. In addition, a large number of video sites have already supported 4K video, but Apple did not support 4K video through a newly upgraded set-top box until last year.
In addition, Apple has invested heavily in the field of original film and television, recruiting many outstanding talents from the Hollywood and US television industries. The outside world generally believes that with the increase in original film and television works, Apple will imitate Netflix and launch an independent monthly video service. If the next-generation video encoding technology can be adopted, it will undoubtedly reduce Apple's bandwidth expenditure and make users' mobile phones play more smoothly.
In the field of film, television and video, Apple currently provides separate purchases or rentals of movies and TV series through digital stores. This "antique" business model has long been incompatible with the trend of online video monthly viewing.
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