Near the end of the year, it was a good time to sweep the new year. Have you picked up all kinds of delicious, good-looking and good-looking things in the shopping cart? In addition to these, there is one thing that has to be paid attention to, that is, the air purifier that is closely related to our physical and mental health. How to choose an air purifier? What are the consumers paying attention to when purchasing an air purifier? Want to know what are the recent trends in the empty net circle? PConline launched the "2017 2017 Air Purifier Consumer Data Report". ", through the actual data for you to uncover the mystery of the empty net.
(1) Popular air purifier brand users pay attention
Philips, Sharp, Panasonic are in the top three
Looking at the popular air purifier brand in November, the first-generation Philips ranked first with 14.04% attention, and Sharp and Panasonic were only followed by 8.63% and 5.7% respectively. Haier, Honeywell and Yadu have also been recognized and favored by many users, with brands accounting for 5.0%, 4.61% and 4.5%. Samsung, Xiaomi, Blueair and TCL are ranked 7-10 in turn. It is worth noting that Xiaomi and TCL have just entered the top 10 of the popular air net brand in November, which is also related to their newly released empty new products in November.
(2) The most popular air purifier products for users
From the list of air purifiers that users are concerned about in November, Philips AC4076 won the attention of a large number of users with good reputation, ranking first, the price of the machine is 2,999 yuan. Compared to the previous Philips Classic Air Purifier, the AC4076 is a new version based on the new national standard. AC4076 has a CADR value of 320m3/h and a suitable area of ​​22-38 square meters. In addition, this empty air of Philips also has the function of removing formaldehyde, and the formaldehyde CADR value is up to 200m3/h.
Samsung KJ310F-K3020PW ranked second, priced at 1890 yuan, while Honeywell KJ300F-PAC1101W ranked third, priced at 1999 yuan; comprehensive TOP list situation, the competition is more intense, can reflect some popular air purifiers The model is in response to the market and user purchases.
(3) User attention in different price ranges
The willingness to pursue a high-quality life is growing stronger, and this is reflected in the price range of air purifiers that users are concerned about. The price segment above 4500 yuan is the main focus, and the proportion of users' attention is 26.66%. Other price segments are 2500-3500 yuan (24.9%), 500-1500 yuan (16.71%), and the popularity is relatively high. The chart reflects the user's budget for the purchase of an air purifier and an acceptable price range.
(4) Air purifier type concern
From the analysis of the chart content, it can be seen that when the user purchases the empty net, the most important/considered in terms of type is: air purifier (88.5%), air humidification and purification two-in-one (8.66%), and the car purifier also occupies a certain Proportional user attention. When you see this, some people may ask, will there be a conflict between the air purifier and the air humidification purification combo? Will the empty sterilization effect decrease with the increase of humidity?
Most of the humidifying air purifiers in the market are developed from the clean type humidifier. The humidifying filter built in the humidifier is equipped with a bacteriostatic device (electrolytic sterilization technology) to achieve a certain humidifying and purifying effect. However, there have been professional institutions to test and explain that the air humidification and purification of the two-in-one product, the more significant the humidification effect, the effect of purification and sterilization is often not satisfactory. The consumption trend of the empty net market is gradually evolving toward high-end, and the hybrid empty net products are more likely to be favored by consumers than the professional empty net products.
(5) Unexpected proportion of men and women
In the impression of many people, women will pay more attention to the air pollution problem in the home, and thus pay more attention to the purchase of air purifiers. However, the data shows that 89.4% of men are concerned about the net net industry, while women account for 10.6%. Is it because the various CADR, CCM and other parameters are fainted?
(6) Age ratio: most consumers in Buddhism
Previously, the first batch of online 90s had been subjected to various banquets, and various Buddhist figures have become popular. In terms of empty net market consumption, consumers aged 21-40 are intermediate forces, accounting for up to three-quarters of the total. Relatively speaking, young girls under the age of 20 and old uncles under the age of 41 are polluting the air. The attention is not high.
Green breathing is inseparable from the help of the air purifier. After reading this empty net consumer data report, do you know more about the net net? The above is the "2017 2017 air purifier consumer" specially launched by PConline. Data Report, interested netizens can continue to pay attention to other category reports, as well as more consumer data information.
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