In the past few years, the sharing economy has failed to achieve its goal. It has even been clearly a rental activity and has been packaged as a sharing model. It has been “shod through the market†everywhere, but more and more people are beginning to doubt it.
Sharing a bike, you may wish to temporarily use him as a representative of the sharing economy. In fact, the sharing economy represented by Airbnb and Drip in the early days did have its practical value. The typical characteristic is that there are sufficient products, sharing of idle resources, and everyone can participate in renting extra rooms and renting out excess car space. Therefore, the significance of the shared platform is to allow more idle resources. The opportunity to realize its value has a huge market demand in terms of green, low carbon, or improving efficiency.
According to the China Sharing Economic Development Report 2017, China's share of the economic market reached 3.45 trillion yuan in 2016, an increase of 103% year-on-year; the number of platform companies exceeded 1,000, participants reached 600 million, and service providers were approximately 60 million. . It can be said that the areas involved in the sharing economy have continued to expand, and the “sharing+†business model has become increasingly rich, and the sharing industry has maintained rapid growth.
However, the same rigorous fact is that after a large number of sharing platforms have finished sharing hot spots, they have ushered in a wave of closures. At present, 19 companies that have joined the sharing economy have declared failure. Including 7 shared bicycles, 2 shared cars, 7 shared charging treasures, and 1 shared umbrella company.
Among them, shared bicycles are undoubtedly the hardest-hit areas. After the fierce financing wars, they are basically Mobi and OFO fighting for each other. They are carrying Haley's bicycles, and millions of bicycles are left behind. Dead bodies and a lot of resources.
Bell believes that the Internet is exactly the promoter and contributor to the rapid development of the sharing economy. After all, early dizzying through mobile phones did solve many of the bad experiences we encountered on taxis. Pointing at a mobile phone to find nearby bicycles also provides us with a lot of convenience. If the victim is involved, I think that capital's urgency and brilliance will bear the brunt.
Drops of explosive power from 0 to 1 to N let capital taste unprecedented sweetness. The share-economy enthusiasm has been indefinitely speculative in the short term, attracting large amounts of funds and people’s attention. In turn, the promotion of shared bicycle companies has continued to focus on investment. It is roughly estimated that the financing of the two leading bicycle companies is on the scale of billions to 10 billion yuan. Note that this is not a valuation but an actual investment. Then the need to obtain monopoly by burning money is so urgent and naked.
On the other hand, the development of the company itself and the polishing of its products are also difficult under the siege of capital. For example, ifo’s earlier-introduced bicycles were inconceivable for their damage rate. In the case of high labor and dispatching costs, many directly destroy themselves or lose them to the urban management. This undoubtedly aggravates the cost paid by the entire society.
Other aspects, such as internal controls, have also been turmoiled recently. They are not unrelated to their short-term focus and success.
In the end, it may be that in the era of fast and efficient Internet, people's mentality in investing in entrepreneurship is also different. The overnight riches have both real-life cases and many opportunities. Therefore, the long-cherished desire to start a relatively high-quality business model and frequent competition have led to fierce competition.
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