For television screen industry practitioners, it is the end of the year.
This is a fantasy world!
Due to competitive pressures on the rise of new media platforms such as Netflix, Amazon, etc., mergers and acquisitions between broadcasters, telecom operators, and traditional content giants across the ocean have come one after another. When the industry chain deepens and integrates “resistanceâ€, On the other side of the ocean, we are still tangled up with a series of issues such as regulatory standards, business boundaries, content review, and network platform conflicts, far from the progress of industrial chain integration.
This year, Charter acquired Time Warner Cable and Bright House for a total of US$67.1 billion, which made the US cable TV market increasingly oligopolistic and resisted the impact of telecommunications and the Internet through scale and business transformation. As of the third quarter of 2017, broadband revenue and subscribers from US cable operators have surpassed pay-TV.
This year, AT&T continued to make big acquisitions of Time Warner following the acquisition of Direct TV, which caused anti-trust concerns of the US Department of Justice. Coupled with the acquisition of AOL and Yahoo by Verizon, the trend of telecom operators evolving into media companies is no longer available. Block. Whether it is a radio and television operator or a telecom operator, the integration of the content industry chain is in full swing.
This year, Disney, Sony, and even F1 have all or plan to launch their own streaming media services to adapt to the world where the user's viewing habits have changed. Although it is unrealistic for most content producers to build a content-based content platform (already unscrupulous companies are unfortunately accused), content producers who master high-quality content on their heads are not on the list, because users will Follow them. Moreover, no one wants to be stuck on the neck.
The logic of all this is that, as of the third quarter of 2017, Netflix's global subscription subscribers have reached 10,129 million, and its annual spending on home-made content will reach 6 billion U.S. dollars, since it cannot defeat him. , then learn him and become him. This may be the attitude of all traditional TV operators facing Netflix.
In the same year, the SARFT suspended China Mobile and China Unicom’s IPTV services because it broadcasted content that exceeded the policy's allowable scope. It also continued to demand that China Mobile’s OTT business be rectified to meet the policy requirements. . Telecom operators need to define “borderlines†with radio and television in the audiovisual business and fully act as a “transmission†role. This is a market inevitability, but it is a must for policy. It is a dilemma. The game will continue but the shorter the better.
In the same year, instead of contaminating along rivers (channels), it was not as good as the source (content). Under the guidance of this idea, the unified standards of “online and offline†became stricter, and the scale of content review was The "institutionalization" of the process has already been unavoidable, which is also the original intention of the largest supervision. Looking at traditional television is a good thing, but the facts are still very cruel. When a television station cannot buy a first-episode drama because of money, and cannot get content rights, apart from policies, the role of “capital†and “market†can never be Ignore.
In the same year, after several years of regulatory rectification, Internet TV participants have gradually returned to the circuit set by regulators regardless of their original concerns, so that this year’s regulatory issues are only Lynx’s box. It was banned for a short period of time - whether the license was endorsed or whether the license was operated well. The role of Internet TV licensees in the industry could not be ruled out and even dominated in some places. The road to commercialization of Internet TV still has a long way to go. Even with hundreds of millions of terminals, it is hard to say whether license plate television licensees, service providers, or content providers can make money, and licensees and BATMSP can Longitudinal cross will also continue, but all are well in the best direction.
The logic behind all of this is that TV screens are still a special screen. Straightening out the ideological supervision system is the first priority. The development of the market, the clash of interests, and the integration of the industrial chain brought by it all must rely on the back end. . Although under the general trend, the new media still maintains the explosive growth momentum. Even if the impact of cable TV is greater, the broadcasting and TV industry must firmly grasp the security broadcast lifeline; even if IPTV develops faster, the operators can't “rely over and over againâ€. Even if Internet TV is no longer a common viewing habit, video websites cannot "do their own thing."
Which kind of logic is better, or whose logic is better? This is a difficult question to answer. After all, the station's angle determines the way to look at the problem. For example, China's video operators are all envious of the market environment of the United States, without having to consider too many regulatory factors and policy concerns. But looking at Chinese users' monthly rent of 20 yuan can see a lot of high-quality content, and the users on the other side of the ocean are also envious.
Apart from the right and wrong, in the upcoming 2017, we should pay more attention to the progressive power of China's TV industry: the efforts of the broadcasting and television people in transforming business patterns and models, and the transformation of telecommunication operators in their strategic positioning in refined operations. , Internet people in content self-control and payment business innovation.
Dickens made the following description of the world of industrial revolution more than 100 years ago. Obviously it is also suitable for the era of TV screens that are undergoing transformation:
This is the best time. This is the worst time.
This is the era of wisdom. This is a silly era.
This is the time of faith, this is the period of doubt
This is the season of light. It is the season of darkness.
This is the spring of hope, this is a disappointing winter
People have everything in front of them and people have nothing in front of them
People are going straight to heaven and people are going straight to hell
Obviously, in the upcoming 2018, the days of some TV people will continue to be sad. Some television people will have a mediocre day and some television people will have a new life.
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