A report from ABI Research shows that companies are using OLED displays to promote VR and AR applications, because the move enables users to experience faster response times, more vivid images, and richer colors in OLED displays than LCDs. High contrast.
In an interview with BuzzFeed, Apple CEO Tim Cook showed his opinion of AR. "AR will change the way people shop, like entertainment and games. It will also change the way people learn and receive education. It will change everything." Business operations will also change with it. The beauty of AR is, in my opinion, that the virtual world will become an amplifier for the real world."
When interviewed in June, Cook couldn't hide his excitement. "AR made me so excited. I just want to scream for it!" The first step to turning AR into a mainstream experience is to integrate it into the iOS 11 system. Open to developers (thousands of creative people), even if we can't predict what the future will be.
Apple especially loves to focus on the customer experience when it comes to the design of hardware and software. This is Apple's creed. Therefore, it is clear that Apple is not only focused on providing a new AR platform, but also provides excellent visual effects through customized enhanced OLED display.
This month's ABI research report also added that "OLED displays serving VR|AR have been widely used in various industries including games, advertising, and education, and related applications have recently been actively implemented."
According to the “AR and VR Display Market Report†published by UBI Research, AR|VR OLED display will occupy 52% market share, and by 2021 this market share will jump to 80%.
In addition, the market value of VR|AR will reach approximately 80 billion U.S. dollars in 2020. The OLED display suitable for VR|AR devices will also be flexibly developed as a scrollable, bendable, and scalable mode that is expected to be used in VR|AR. OLED display technology will continue to increase related applications.
The above patent applications mainly include LG Electronics (465 applications), Samsung Electronics (216 applications), Microsoft (51 applications), Samsung Display (29 applications), SK Planet (20), Qualcomm (17 applications) and LG Display (17 applications).
Although Apple was not mentioned in this report, the history of Apple's submission of future patents is no less than the above.
Finally, the report pointed out that the specific application areas of VR|AR OLED displays include: personal entertainment (games, theme parks, experiences), 426 cases; defense (simulation warfare, weapons development, fighter pilots), 169 cases; advertising cases, 141; 123 health field cases and 117 movie-related application cases. According to research, VR|AR OLED display technology has been actively applied in the game and defense industry.
Apple OLED display may focus on the medical field in the future. Apple’s recently-watched Apple Watch built-in health applications involve heart research and the upcoming new iMac Pro: Apple aims to meet developers working in the high-end market for real-time 3D animation, including health research and related imaging technologies. Applications, once the OLED supplier is producing at full capacity, Apple Mac products may also embrace OLED in the future.
As we mentioned in the article, iPhone X has OLED support, so users will experience faster response time, more vivid images, richer colors and higher contrast when playing games or using other applications. Obviously not an LCD iPhone can do it.
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