At the opening of the Unity Vision/AR 2017 Summit, Unity CEO John Riccitiello described how developers can use Oculus, HTC, etc. to create opportunities in the virtual reality (VR) industry, and what VR means for the future.
Many analysts have encountered so-called "disappointments" in the sales of virtual reality industry in the past year, and many people say that growth has not reached expectations. But Riccitiello pointed out that the virtual reality industry has grown by more than 2.5 billion U.S. dollars in the first year, starting from scratch and growing by more than 2.5 billion U.S. dollars. This is absolutely amazing. Can you think of such a great change in the virtual reality industry? For VR, the opportunities are enormous. Therefore, do not be confused by the temporary difficulties. For the overall industry, it is still progressing steadily.
Riccitiello said that the introduction of VR into the mainstream requires three major aspects: First, price declines; John Riccitiello believes that VR's "all expenses" need to be less than $1,000 before it is expected to become popular. Obviously, this means that the heads-up, the processor, the handle, and everything that needs to experience the VR world needs to be under $1,000. Two: VR needs to be completely portable; the mobile here does not refer to the current mobile phone VR box, but refers to a wireless VR/AR head that can completely track the user's location and allow the user to move freely. Third: More content is generated. John Riccitiello said that investors must at least be able to see the good prospects of 100 million VR devices in the market to invest huge amounts of money. He believes that if these conditions are met, then VR will start to take off.
Finally, Riccitiello predicted that in about 12-24 months, the market will begin to enter a period of rapid growth. He further pointed out that this will begin to appear in early 2018 and be realized in 2019.
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