Sharp TV is cheaper than LeTV millet + Stop selling to Samsung panel is behind

Recently, major events related to the upstream panel supply in the TV industry continued. SDP, which was jointly operated by Sharp and Hon Hai, announced that it would stop providing LCD TV panels to Hisense, and in recent days, the industry once again reported that the news SDP will stop to Samsung TV next year. Supply display panel.
Although Samsung is the world's top three LCD panel supplier, Samsung has shut down some of its LCD panel production lines and switched to production of OLED panels. In conjunction with Samsung’s huge panel purchase demand, Samsung has purchased from SDP with a volume of 4-500 million pieces. In the past, they were considered to be the largest customers of SDP in the past. It can be seen that SDP's suspension of supply panels has a great impact on Samsung.






SDP was able to give up Samsung’s largest customer and have its own strategic adjustments. After Hon Hai’s acquisition of Sharp, Gou made the strategic goal of “Reshaping Sharp” and plans to increase Sharp TV sales to 10 million units in 2017. It is also one of the reasons why SDP stopped supplying panels to competitors.


After completing the acquisition of Sharp in August of this year, we have already seen the sale of a 70-inch 60-inch "Selling" ex-gratia payment for the dual 11-day cat mall Sharp TV. Even the total price of the two TVs is even lower than that of the Internet brands such as Xiaomi and LeTV. It can be seen that Sharp TV will be very aggressive in 2017, and each TV brand has to deal with it carefully.


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